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from Peter Thiel's book, Zero to One
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7 Questions All Businesses Must Answer.md
pt Seven Questions All Businesses Must Answer

  1. The Engineering Question: Can you create breakthrough technology (vs. incremental improvement)?

  2. The Timing Question: Is now the right time to start this particular business?

  3. The Monopoly Question: Are you starting with a big share of a small market?

  4. The People Question: Do you have the right team?

  5. The Distribution Question: Do you have a way to not just create but deliver your product?

  6. The Durability Question: Will your market position be defensible 10 and 20 years into the future?

  7. The Secret Question: Have you identified a unique opportunity that others don't see?

via Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

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