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    <title>Why iteration is a powerful way to build a startup - Business - Crafty.se</title>
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        <h1>Why iteration is a powerful way to build a startup</h1>
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      <section>
        <p>Getting things right straight off the bat is no simple task. It’s 
          the reason writers write drafts. It’s the reason athletes practice 
          and train. It’s why a photographer will take a whole memory card of 
          shots just to get the one magic image. And in business it’s the 
          reason we plan.</p>
 
        <p>Before you start a business, you will inevitably (and rightly) 
          produce a business plan about your product, the market, financial 
          estimates, projections of sales and lots of other speculation on 
          the future. Planning forces you to think through a lot of your 
          assumptions about what’s going to happen after you invest your 
          money and time. It ensures you’re not walking blindly into a 
          storm.</p>
 
        <p>But the truth is, no matter how much you plan, there are still 
          many ways you can find you’ve totally misjudged things. Perhaps 
          you price a product wrong incorrectly guessing what people are 
          willing to pay, maybe there are competitors you didn’t know you 
          had, or perhaps you find that people use the product or service 
          in a totally and unexpected way. Like life, business is 
          unpredictable.</p>
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        <h1>About this article</h1>
 
        <h2>Author</h2>
        <p><address>Teddy Zetterlund</address></p>
 
        <h2>Published</h2>
        <p>March 11, 2009 at 10:17</p>
 
        <h2>Categorization</h2>
        <p>This article is categorized in <a href="#">business</a> and 
          tagged with <a href="#" rel="tag">startups</a> and 
          <a href="#" rel="tag">tips</a>.</p>
 
        <h2>Discussion</h2>
        <p>So far, this article has <a href="#">no comments</a>.</p>
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            <p>A commenter finds a piece of your content, likes it, and then joins the discussion.</p>
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              <p>Posted by <address>Shaun</address> on October 1, 2008 at 8:25</p>
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