A facetious solution for literally pulling the quote from the body copy, leaving just an empty outline, and letting the reader skip the already read part. Have your cake and eat it too :-)
It's a follow-up to a chat with John Burn-Murdoch who pointed to this article by Jeremy Keith.
While it's meant to be a joke I'd be happier with something like this than with the current practice of setting up pull quote traps for the reader. It serves these purposes:
- Lets the journal get away with pull quotes
- The reader isn't stumped by the repeat; there's visual cue and the repeat sentence can be skipped
- Readers still benefit from the author's intention of the dramatically higher saliency as they will be less likely to skip over the pull quote, or if they do so, the highlight intent is obvious in the body copy
- The reader can quickly establish the body context from which the quote came
- The hollow repeat visually alludes to the act of pulling the quote
The styling of the pull would benefit from refinement, to say the least :-) Perhaps italics would be enough. Also it's hugely non-traditional, not to mention the lower contrast of the repeat.
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