%! program = pdflatex

\documentclass[9pt,twoside,pageany]{memoir}

% Sets the papersize.

% \settrimmedsize{4.25in}{6.875in}{*}

% Sets the papersize.
\setstocksize{17.463cm}{10.795cm}
\settrimmedsize{17.463cm}{10.795cm}{*}
\settrims{0pt}{0pt}
\setulmarginsandblock{1.25cm}{2.25cm}{*}
\setlrmarginsandblock{1.5875cm}{1.25cm}{*}
\checkandfixthelayout

% See the ``Memoir customise'' template for some common customisations
% Don't forget to read the Memoir manual: memman.pdf

\title{Book One}
\author{Ariejan de Vroom}

%%% BEGIN DOCUMENT
\begin{document}

\parindent 0in
\parskip 0.08in

\pagestyle{plain}
\makeevenfoot{plain}{\thepage}{\itshape\small\thetitle}{} 
\makeoddfoot{plain}{}{\itshape\small\thetitle}{\thepage} 
\pagenumbering{arabic}

% \maketitle

\chapter{}

text

\end{document}