mysql> create table `tm` ( 
  `id` int(11) auto_increment, 
  `name` varchar(255) CHARACTER SET utf8 COLLATE utf8_unicode_ci, 
   primary key (`id`)) 
engine=InnoDB CHARACTER SET utf8 COLLATE utf8_unicode_ci default charset=utf8; 
Query OK, 0 rows affected (0.36 sec)

mysql> insert into tm (`name`) values ('București');
Query OK, 1 row affected (0.05 sec)

mysql> insert into tm (`name`) values ('Bucuresti');
Query OK, 1 row affected (0.00 sec)

mysql> select * from tm where name='Bucuresti'\G
*************************** 1. row ***************************
  id: 1
name: București
*************************** 2. row ***************************
  id: 2
name: Bucuresti
2 rows in set (0.00 sec)