I’m liking the variations that you’re going for in these sketches. Likewise, the logo/brand name brainstorm yielded some really great thoughts on your part on how to interpret the brand’s name. However, this method of developing sketches can actually be detrimental to the process. When designing logos, it’s good to draw them on a white background and keep the orientation consistent. Doing so will help you compare sketches to one another, present and gain feedback easily and keep yourself organized. I’d say your next step should be to start recreating these on white paper in a consistent orientation.
Typically, surveys that take less than 5 minutes tend to be most successful. One way to determine this would be to ask a couple friends or family members to fill out this survey while you quietly observe them, keeping note of their completion time and any potential choke points in the survey flow. I would also keep a defined demographic for your survey group, this can increas
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