msdeploy-win-service.ps1

function Deploy-TopShelfService-Package {
	param($DestServer, $SiteName, $UserName, $Password)
    $serverUrl = "https://${DestServer}:8172/msdeploy.axd?site=$SiteName"
    $dest = "auto,ComputerName=""$serverUrl"",UserName='$UserName',Password='$Password',IncludeAcls='False',AuthType='Basic'"
    $webAppNameParam = "name='IIS Web Application Name',value='$SiteName/$VirtualDirectory'"

	Write-Host "Deploying TopShelf service" -ForegroundColor Cyan

	$cmdBase = 'Import-Module WebAdministration;$virtualFolder=[System.Environment]::ExpandEnvironmentVariables((gi ''IIS:\Sites\' + $SiteName + '\'+$slnName+''').PhysicalPath); $svc=Join-Path $virtualFolder bin\'+$slnName+'.exe;'

    $preSyncCommand = 'If(Test-Path -path $svc) { Write-Host "Trying to stop service..."; & $svc stop }'
    $preSyncCommand = "powershell `"$cmdBase $preSyncCommand`""
    
    $throwOnError = "if (`$lastexitcode -ne 0) {throw 'Command failed'}"
    $uninstall = "Write-Host 'Uninstalling service...';  & `$svc uninstall;"
    $install = "Write-Host 'Installing service...'; & `$svc install -username:$appUser -password:'$appPass'; $throwOnError"
    $start = "Write-Host 'Starting service...'; & `$svc start; $throwOnError"
    
    $postSyncCommand = "powershell `"$cmdBase $uninstall $install $start`""
	
	Exec { cmd.exe /C $("$MsDeployExe -verb:sync -source:package=`"$packagePath`" -dest:$dest -setParam:$webAppNameParam -setParamFile:`"$packageSetParametersPath`" -allowUntrusted -skip:Directory=\\App_Data -preSync:runCommand='$preSyncCommand',waitInterval=30000 -postSync:runCommand='$postSyncCommand',waitInterval=30000") }  
	Write-Host "msdeploy: $LASTEXITCODE"
}

parameters.xml

<parameters>
  <parameter name="OracleCommandTimeout" defaultValue="00:01:00">
    <parameterValidation kind="AllowEmpty" />
    <parameterEntry kind="XmlFile"
                    scope="\\app\.exe\.config$"
                    match="/configuration/applicationSettings/app.Settings/setting[@name='OracleCommandTimeout']/value/text()" />
  </parameter>
  <parameter name="DB Connection String" defaultValue="">
    <parameterEntry kind="XmlFile"
                    scope="\\app\.exe\.config$"
                    match="/configuration/connectionStrings/add[@name='DB']/@connectionString" />
  </parameter>

  <parameter name="Logs Path" defaultValue=".\\App_Data\\Logs\\">
    <parameterValidation kind="AllowEmpty" />
    <parameterEntry kind="XmlFile"
                    scope="\\log4net\.config$"
                    match="/log4net/appender/file/@value" />
  </parameter>
  
</parameters>

SetParameters_envX.xml

<?xml version="1.0" encoding="utf-8"?>
<parameters>
  <setParameter name="Deployment Host" value="hhh" />
  <setParameter name="Deployment User" value="xxx\yyy" />
  <setParameter name="Deployment Pass" value="zzz" />
  <setParameter name="DB Connection String" value="Data Source=(DESCRIPTION..." />
  <setParameter name="Logs Path" value="xxx" />
</parameters>