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DavidWells/user-feedback.md

Created February 15, 2020 22:47
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Don Norman quote from The Invisible Computer
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user-feedback.md

Don Norman quote from The Invisible Computer:

"Don’t ask people what they want. Watch them and figure out their needs. If you ask, people usually focus on what they have and ask for it to be better: cheaper, faster, smaller. A good observer might discover that the task is unnecessary, that it is possible to restructure things or provide a new technology that eliminates the painstaking parts of their procedures. If you just follow what people ask for, you could end up making their lives even more complicated."

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