The elements of design are the marks we make on a page, and they are the starting point for creating designs in an infinite number of ways, either by hand or with a computer. Before we can analyze the work by past and present professionals, we need to understand the design elements as they enable us to evaluate the effectiveness of any example of visual communication and design.
Elements | Principles |
---|---|
Point | Figure-ground |
Line | Contrast |
Shape | Balance ( Symmetrical / Asymmetrical ) |
Form | Pattern ( Repetition / Alternation ) |