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@JesseAldridge
JesseAldridge / ideas.md
Last active Oct 21, 2019
Possible Ideas
View ideas.md

Lately I've been doing freelance web development. Things are going pretty well. It's possible I should continue focusing on doing the exact same thing I'm doing now. I could either pursue a lot of small projects or one big project. I think I would need to make at least $15,000 before the end of the year to justify continuing down this road.

The next obvious alternative would be to start a different kind of business. I think it could be interesting to take a first principles approach to deciding what kind of business to start. This approach has led me to being interested in three areas in particular:

  1. How can I help other people start businesses?
  2. How can I build buildings faster and cheaper?
  3. How can I create software faster and cheaper?
View gist:cc56efcdfc417603de1917eedcb69b6b

I got paid about $10K for my last project. The guy who paid me anticipates he will make $100K from the site within the first year. I don't know if he actually will or not, but it seems plausible to me. He did basically no work -- he supplied the idea and the capital and I did everything after that. I'm definitely not criticizing the guy -- he's great -- but the disparity in money per unit of effort is very striking.

This got me wondering... what percentage of revenue do most companies pay to the people who write their code?

I did some rough back of the envelope calculations below. I don't know if got the numbers quite right, but I do think it's fair to say that software is pretty much dirt cheap.

If you take the amount of money Google pays to all of its software engineers combined, it adds up to about a fifth of what they pay to Apple to make Google be the default search engine on iPhones.

I talked about WordPress plugins in an earlier post. I've been thinking they might be a good business opportunity. Th

View sept-29-2019.md

About a year ago, I started accepting freelance jobs on Upwork. I noticed that WordPress and eCommerce websites are in high demand, so I decided to focus on that. The plan was to gain a deep understanding of how both WordPress and eCommerce works. I've completed 16 jobs over the last 9 months with a 100% success rate (meaning five star reviews on every single one). I started out not knowing anything about either WordPress or eCommerce and have since become an expert in both.

I wrapped up my latest project last week and am thinking about what to do next. You can check it out here: boomerangworkouts.com (Note: this isn't my business, a client paid me to build it for him.)

Right now I'm at a fork in the road. I started freelancing in order to learn what companies are looking for when it comes to software. And I've succeeded in learning a lot, but being an individual freelancer isn't a scalable business model. So what now? The most obvious next steps are:

  1. Build an eCommerce agency. I would hire a team of d
View gist:133dd7e72a1af9de0b69d8dfb2b147cf
( 18:29:37 ) Visitor: Hello, I'm running a text editor called Sublime Text 3. It has a sidebar on the left which displays all the files in the current directory. If you add a new file to the directory, this sidebar is supposed to update automatically. But the sidebar is not updating. It looks like this is due to a conflict with Dropbox as described here: https://stackoverflow.com/questions/18564573/sublime-text-3-sidebar-autoupdating-not-working
( 18:29:54 ) Olivia: Hi there, my name is Olivia. Thank you for writing in and contacting Dropbox Support. I am happy to help you today. May I start by asking your first name please?
( 18:29:59 ) Visitor: Jesse
( 18:30:20 ) Visitor: I think I ought to be able to solve my problem by disabling finder integration in Dropbox, but it looks like there is no option for that.
( 18:30:57 ) Olivia: Hi there Jesse, nice to meet you. I can see you have an issue with this third party app , the text editor, allow me to check this a little and also the link you provided me, ok?
( 18
View gist:a72b1442909656c2d818b141baabf402
Hello, I'm a WooCommerce specialist. I have experience with all of the technologies you listed. I have fifteen years of software engineering experience. This sounds like the perfect project for me.
Here is my last big project from my previous full-time role: https://airbnb.com/plus
Here is my resume: http://jessealdridge.com/static/resume.txt
View 04_07_2019.md

My freelancing adventures are continuing. I've been focusing on WooCommerce related work. WooCommerce is the main WordPress plugin for doing eCommerce stuff. Things are going well. It turns out people selling stuff online have money and need developers. Who knew?

One think that's helped increase revenue a lot is spending a lot more time doing sales. Previously I was spending around 10% of my time on it. I mentioned this in passing to a friend who works in finance and he was scandalized. He pointed out that financial consultants will generally spend half their time doing sales related work. Because in finance there's basically only one variable that matters: the AUM (assets under management). As a consultant, you're going to get some cut of that, and it varies by a huge amount between companies, so it makes sense to spend a lot of time finding and pitching the clients with the biggest AUM. It's the same with technical freelancing. It does suck to spend a lot of time on sales rather than "real work" (meaning t

View March 6, 2019.md

Summary

Over the last month I've continued exploring the wonderful world of freelance WordPress development. Since I started in January I've made $2685.34 in revenue from four clients. I spent 350 hours doing either sales or development work in a freelance capacity. This yields an effective rate of $7.67/hour.

The Numbers

@JesseAldridge
JesseAldridge / 31_01_2019.md
Last active Feb 1, 2019
Coding AI Update; Jan 31, 2019
View 31_01_2019.md

Hey guys. I've talked to a lot of you about what I'm working on and don't really have time to update each of you individually. So I thought I'd just send one email to update everyone at once. Let's call this the first edition of the Coding AI weekly and/or monthly newsletter. If you're not interested in this sort of thing, just let me know and I'll take you off the mailing list.

Ok, down to business: Between finding new clients, doing work, and finding ways of speeding up my work I'm basically out of time. I'm not actually sure what the exact allocation of my time is, but for the last couple of days it's probably been like 50/40/10 between working on pages, pitching clients, and building tooling for myself. I'd like to bring people on to help me with the first two.

Right now my conversion rate for pitches is something like 30 to 50 pitches to get one job. This isn't great, but I think it should improve as I figure out how to pitch clients better, accumulate good reviews on my profile, build out my portfolio

View cofounder_pitch.md

Hi [person], I'm Jesse. [How I found you] [What I like about you] I'm wondering if you'd be interested in getting to know each other a bit more?

A bit about me: I'm a full-stack web developer with fifteen years of experience. I live San Francisco. I left Airbnb six months ago to start a startup. I'm looking to grow my personal network with the goal of eventually finding a great cofounder. You can learn more about me on my personal webpage: http://jessealdridge.com/resume

Here's my current plan:

  1. Learn to develop WordPress webpages
  2. Work as a contract developer on Upwork
  3. Become more efficient and grow revenue over time
  4. Use the knowledge gained in this process to build a better web development platform
View gist:1cc94b042fa7a89585108bd87fa6b112
Summary:
I want a nice looking website built in WordPress or SquareSpace
With some custom Javascript
And I want maintenance
I want a Shopify or WooCommerce store
with support for bookings/appointments/reservations
I want an ios app
You can’t perform that action at this time.