.phtml

<li> <br>       
<label  for="telephone"><?php  echo Mage::helper('contacts')->__(‘Fax') ?></label> <br>   
<div><input  name="company" id="company" title="<?php echo  Mage::helper('contacts')->__('Fax’) ?>" value=""  type="text" />
</div> <br> </li>