An UploadCallConversion maps to the Import conversion source in the Google Ads UI followed by choosing Conversion from calls.
A mobile click-to-call click cannot be uploaded as a conversion if there is no Google forwarding number attached to the call. Without a Google forwarding number, there is no way Google can be sure that the click led to a call and then to a conversion. If a click is uploaded like this, it will be ignored by the conversion tracker.
Once you create an UploadCallConversion, you can use the OfflineCallConversionFeedService to upload conversions for calls. See Importing Call Conversions below for details.
A WebsiteCallMetricsConversion maps to Calls from a website in the Google Ads UI.
Unlike AdCallMetricsConversion, this tracker requires googleEventSnippet and googleGlobalSiteTag to be added to your website to retrieve the dynamic Google forwarding number for call tracking on numbers listed on your website. In addition, you must set up a call extension and attach it to the campaign or ad groups whose website calls you want to track.
Website purchases, newsletter signups, button clicks, or other website actions
Set up conversion tracking for your website
Customer installs your app or purchases from your app
Choose one or more of the following:
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Track app conversions using third-party app analytics or third-party click-tracking
Learn more about mobile app conversion tracking
Phone calls
Choose one or more of the following:
- Track calls from ads
- Track calls to a phone number on your website
- Track phone number clicks on a mobile website
Offline conversions, such as store visits or phone calls after your ad ran