Created
September 7, 2020 07:44
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Get Visitor Source Mixpanel
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function getReferrerSource(referrer) { | |
var source = null; | |
if (referrer && referrer.indexOf("swapcard.com") === -1) { | |
if (referrer.indexOf("google") !== -1) { | |
source = "Google Organic Search"; | |
} else if (referrer.indexOf("bing") !== -1) { | |
source = "Microsoft Organic Search"; | |
} else if (referrer.indexOf("yahoo") !== -1) { | |
source = "Yahoo Organic"; | |
} else if (referrer.indexOf("twitter") !== -1) { | |
source = "Twitter Organic"; | |
} else if (referrer.indexOf("facebook") !== -1) { | |
source = "Facebook Organic"; | |
} else if (referrer.indexOf("linkedin") !== -1) { | |
source = "Linkedin Organic"; | |
} else { | |
source = "Referrals"; | |
} | |
} | |
return source; | |
} | |
function getEmailSource(utm_medium, utm_source) { | |
if (utm_medium === "email" || utm_source === "email" || utm_source === "hs_email") { | |
return "Email Marketing"; | |
} | |
return null; | |
} | |
function getPaidSource(utm_medium, utm_source) { | |
var source; | |
if (utm_source === "google" && utm_medium === "display") { | |
return "Google Display"; | |
} | |
if ( | |
utm_medium === "ppc" || | |
utm_medium === "ad" || | |
utm_medium === "cpc" || | |
utm_medium === "paid" || | |
utm_medium === "social-media" | |
) { | |
switch (utm_source) { | |
case "adwords": | |
case "google": | |
source = "Google Paid Search"; | |
break; | |
case "microsoft": | |
case "bing": | |
source = "Microsoft Paid Search"; | |
break; | |
case "facebook": | |
source = "Facebook Ad"; | |
break; | |
case "linkedin": | |
case "linkedin-ad": | |
source = "Linkedin Ad"; | |
break; | |
case "twitter": | |
source = "Twitter Ad"; | |
break; | |
default: | |
source = "Unknow"; | |
} | |
return source; | |
} | |
return null; | |
} | |
function getUTMCampaign(utm_source, utm_medium, utm_campaign) { | |
if (utm_source && utm_medium && utm_campaign) { | |
return `${utm_source} / ${utm_medium} / ${utm_campaign}`; | |
} | |
return null; | |
} | |
function directTraffic(httpReferrer) { | |
if ((httpReferrer && httpReferrer.indexOf("swapcard.com") === -1) || !httpReferrer) return "Direct traffic"; | |
return null; | |
} | |
export function getVisitorSource() { | |
const url = window.location.search; | |
const httpReferrer = document.referrer || null; | |
console.log("URL", url, "Referrer", httpReferrer); | |
const queryParams = new URLSearchParams(url); | |
const utm_source = queryParams.get("utm_source"); | |
const utm_medium = queryParams.get("utm_medium"); | |
const utm_campaign = queryParams.get("utm_campaign"); | |
const paid = getPaidSource(utm_medium, utm_source); | |
const campaign = getUTMCampaign(utm_source, utm_medium, utm_campaign); | |
const email = getEmailSource(utm_medium, utm_source); | |
const referrer = getReferrerSource(httpReferrer); | |
const direct = directTraffic(httpReferrer); | |
return paid || email || campaign || referrer || direct || null; | |
} |
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