HockeyApp's Command Line Uploader is a shell script to upload your IPA or APK files to HockeyApp for monitoring and distribution.

hockeyapp-uploader.sh

#!/bin/sh

# locations of various tools
CURL=curl

SERVER_ENDPOINT=https://rink.hockeyapp.net/api/2/

# Put your HockeyApp APP_TOKEN here. Find it in your HockeyApp account settings.
APP_TOKEN=""

# ipa - required, file data of the .ipa for iOS, .app.zip for OS X, or .apk file for Android
IPA=$1

# dsym - optional, file data of the .dSYM.zip file (iOS and OS X) or mapping.txt (Android);
# note that the extension has to be .dsym.zip (case-insensitive) for iOS and OS X and the file name has to be mapping.txt for Android.
DSYM=$2

# notes - optional, release notes as Textile or Markdown (after 5k characters note are truncated)
NOTES=$3

# notes_type - optional, type of release notes:
# 0 for Textile
# 1 for Markdown
NOTES_TYPE=""

# optional, notify testers (can only be set with full-access tokens):
# 0 to not notify testers
# 1 to notify all testers that can install this app
# 2 - Notify all testers
NOTIFY=""

# status - optional, download status (can only be set with full-access tokens):
# 1 to not allow users to download the version
# 2 to make the version available for download
STATUS=""

# strategy - optional, replace or add build with same build number
# add to add the build as a new build to even if it has the same build number (default)
# replace to replace to a build with the same build number
STRATEGY=""

# tags - optional, restrict download to comma-separated list of tags
TAGS=""

# teams - optional, restrict download to comma-separated list of team IDs; example:
# 12,23,42 with 12, 23, and 42 being the database IDs of your teams
TEAMS=""

# users - optional, restrict download to comma-separated list of user IDs; example:
# 1224,5678 with 1224 and 5678 being the database IDs of your users
USERS=""

# mandatory - optional, set version as mandatory:
# 0 for not mandatory
# 1 for mandatory
MANDATORY=""

# release_type - optional, set the release type of the app:
# 2 for alpha
# 0 for beta [default]
# 1 for store
# 3 for enterprise
RELEASE_TYPE=""

# private - optional, set to true to enable the private download page (default is true)
PRIVATE=""

# owner_id - optional, set to the ID of your organization
OWNER_ID=""

# commit_sha - optional, set to the git commit sha for this build
COMMIT_SHA=$4

# build_server_url - optional, set to the URL of the build job on your build server
BUILD_SERVER_URL=""

# repository_url - optional, set to your source repository
REPOSITORY_URL=""

usage() {
	echo "Usage: hockeyapp-uploader.sh IPA"
	echo
}

verify_tools() {
	# Windows users: this script requires curl. If not installed please get from http://cygwin.com/

	# Check 'curl' tool
	"${CURL}" --help >/dev/null
	if [ $? -ne 0 ]; then
		echo "Could not run curl tool, please check settings"
		exit 1
	fi
}

verify_settings() {
	if [ -z "${APP_TOKEN}" ]; then
		usage
		echo "Please update APP_TOKEN with your private API key, as noted in the Settings page"
		exit 1
	fi
}

if [ $# -ne 1 ]; then
	usage
	exit 1
fi

# before even going on, make sure all tools work
verify_tools
verify_settings

if [ ! -f "${IPA}" ]; then
	usage
	echo "Can't find file: ${IPA}"
	exit 2
fi

/bin/echo -n "Uploading ${IPA} to HockeyApp.. "
JSON=$( "${CURL}" \
        -s ${SERVER_ENDPOINT}/apps/upload \
        -H "X-HockeyAppToken: ${APP_TOKEN}" \
        -F "ipa=@${IPA}" \
        -F "dsym=@${DSYM}" \
        -F "notes=${NOTES}" \
        -F "notes_type=${NOTES_TYPE}" \
        -F "notify=${NOTIFY}" \
        -F "status=${STATUS}" \
        -F "strategy=${STRATEGY}" \
        -F "tags=${TAGS}" \
        -F "teams=${TEAMS}" \
        -F "users=${USERS}" \
        -F "mandatory=${MANDATORY}" \
        -F "release_type=${RELEASE_TYPE}" \
        -F "private=${PRIVATE}" \
        -F "owner_id=${OWNER_ID}" \
        -F "commit_sha=${COMMIT_SHA}" \
        -F "build_server_url=${BUILD_SERVER_URL}" \
        -F "repository_url=${REPOSITORY_URL}" \
)

URL=$( echo ${JSON} | sed 's/\\\//\//g' | sed -n 's/.*"public_url"\s*:\s*"\([^"]*\)".*/\1/p' )
if [ -z "$URL" ]; then
	echo "FAILED!"
	echo
	echo "Build uploaded, but no reply from server. Please contact support@hockeyapp.net"
	exit 1
fi

echo "OK!"
echo
echo "Build was successfully uploaded to HockeyApp and is available at:"
echo ${URL}

Added an API_KEY prompt for anyone who wants to protect the API KEY being hard coded... you will require the read command which you should verify exists just like the curl command is checked

prompt_apikey() {

    unset -v APP_TOKEN # make sure it's not exported
    set +o allexport  # make sure variables are not automatically exported
    IFS= read -rsp 'Please enter the Hockey API key:' APP_TOKEN < /dev/tty
    echo 

    if [ -z "${APP_TOKEN}" ]; then
        usage
        echo "Please update APP_TOKEN with your private API key, as noted in the Settings page"
        exit 1
    fi
}