Product design.md

Product-design.md

1 - Ideation & Validation

• This lesson will help you develop, validate and refine your ideas to ensure you’re building for a product/market fit. Through case studies and interviews with founders, product experts, and investors, you will learn how to efficiently conduct user research and build an entrepreneurial mindset.

Hypoteses and made some A/B Tests to have sure what really works to the end-users;

User case:

1 - Optimizely;

2 - Locket - Photo and Clock; Fundins; Early users adapters; LockIt App - show the new on Lock screen; Advertising paied three months latter;

Tested the A/B Test;

Mendset

Skill must have

• Get things done;
• WireFrames;

• Assumptions -> Experimentation;
• Try the ideas;
• Fail quickly;
• Resilience
• Talk with people to understand -> to develop the code;

*struggled for a year;

What's the Big idea?

Typs of Ideas:

• Simplify -> Instagram album generator;
• Me too -> FlipKart ->
• Virtualize -> TurboTax and Lyf (GPS);
• Remix -> Slack;
• Mission Impossible -> Project Loon;

*Shyp -> *Curofy -> Linkedin to Doctors; *Product Hunt

AARON HARRIS - Y-Combinator -> Twiiter and students;

• Tutorspree;

• Founders + Good Idea;

• Smart to have it done;

BrainStorm

• Feedback to stores and companies; https://www.youtube.com/watch?v=W1h5L_0rFz8

• Browse the top 100 apps in the App Store or Google Play Store, and write down any ideas you have as a result.

Engage users

https://classroom.udacity.com/courses/ud509/lessons/4289858997/concepts/42952075720923

NIR EYAL- Author, Hooks, How to Build Habit Forming Products;

• People comming back;
• How do we build product that engage users;
  • If you need to invest on advertisng something is wrong;
• Habit-forming product;

1 - Trigger;

• External Triggers -> buy now,
• Internal Triggers -> click here; 2 - Action; 3 - Reward; 4 - Investment;

Pain Killers & Vitamins

https://classroom.udacity.com/courses/ud509/lessons/4289858997/concepts/43165686290923

Facebook, Instagran, Twitter were a Vitamins, but now they are a Pain Killers; Stripes is a Pain Killer

Evaluate and Triage Ideas

https://classroom.udacity.com/courses/ud509/lessons/4289858997/concepts/43066989060923 https://docs.google.com/forms/d/e/1FAIpQLSe-tLDmJbmjShstqtwr2aAR_mP9rTQAvZsXrqDXEMbebeY7fA/viewform

The Morality of Manipulation

Manipulation Matrix: Hooks framework; Build -> Testing and Learning; right thing sooner;

Validation process

- User research;
- Insights, KeyWords;

1 - What they people need?

2 - What they people want?

3 - Can they use the Product?

User research -> decisions;

Make a list of questions/assumptions;
    1 - Do you have dificulte to learn tense verbs  in English?;
    2 - Do you use any method to learn it? ;
    3 - Would like to use an App to improve it?;
    
* Build something to interactive with end users;
* Quickly, build something and put out;
* Make interactions fasters;
* Distribution early;
* A lot of feedback;

User Research without a Prototype

E-mail; Google AdWords; Landing Pages; Buttons; https://classroom.udacity.com/courses/ud509/lessons/4289858997/concepts/43110985780923

TEND Webcast: Communicating Your Idea to Customers https://www.youtube.com/watch?v=_QFa6OurmSc

Market Demands and Trends

• Big Market, potential;
• niche (nicho);
• Operator or Inovator;

*Tools Google Trends Google's Keyword Planner Tool Google AdWords Topsy (Volume of Tweets per Day)

https://classroom.udacity.com/courses/ud509/lessons/4289858997/concepts/43280637550923

Competitors

Research for keysword related with your idea;
google
similarweb.com

Kow your customer really well; https://twitter.com/harris

https://play.google.com/store/apps/details?id=com.gedev.irregular http://gedevapps.com/ https://play.google.com/store/apps/details?id=com.sunway.engirregularregularverbs https://play.google.com/store/apps/details?id=com.asmolgam.verbs

2 - UX & UI

User Experience Design;

Design experience disciples;
Software tools, environment, Users, Context, Goals;

Achieve? Users;
    Design for users, with differents levels of tech, contexts.
        
* User?
    Diferrents levels of experiences and knowledes;
    * User reserach!
        * Try perform, series of tests and see how it is works;
            Understanding context;

* Interaction Design, tasks and into dive of each them;
    Try to create and map all the interactions

    Draws screens, try to image sceems;
    Looking for connections bethween tasks;
    Design, show to some users to have feedback;
    I will never finish this process, just will be more closer and closer in high level;
        
* Focus on understand user and behavours;
    Layout, UI, icon, fonts, animations;
    Focus designer, give to users that feedbacks, works;
    Most of the designers are hybrid;

3 - Design Sprint

4 - Key Metrics