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Top 9 B2B2C Books |
Are you looking for books that offer valuable insights into the fast-paced world of B2B2C business? Look no further! In this article, we present an engaging roundup of B2B2C books, covering topics from strategy and innovation to customer engagement and beyond. Whether you're a seasoned business professional or a budding entrepreneur, these books will help you stay ahead of the curve in the ever-evolving B2B2C landscape. So, what are you waiting for? Dive into our list of must-read B2B2C books that are guaranteed to inspire and educate.
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Making the Invisible Visible
Discover the hidden power within your products with "Ingredient Branding: Making the Invisible Visible". This groundbreaking book, co-authored by Philip Kotler and Waldemar Pfoertsch, is a game-changer in component marketing, offering an innovative approach to transform your business.
"Ingredient Branding" dives into the concept of giving brand recognition to the key ingredients of a product. With a detailed analysis of over 100 examples spanning across four industries and nine insightful case studies, this book demonstrates the viability of this marketing strategy.
Succeeding in today's competitive market is no easy task. "Ingredient Branding" arms brand managers with valuable tools and strategies to boost their product's performance. You'll learn how industry pioneers Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon have achieved remarkable success using the principles of this innovative marketing technique.
"Ingredient Branding" serves as a guide for professionals seeking to make their brands stand out in the market. This 409-page tome, published by Springer Science & Business Media, is packed with knowledge on how to transform your business strategies for maximum impact.
Don't let your brand stay in the shadows. Unleash the hidden potential of your products through "Ingredient Branding: Making the Invisible Visible".
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Authors: Philip Kotler, Waldemar Pfoertsch
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Publisher: Springer Science & Business Media
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Published Date: May 17, 2010
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Page Count: 409
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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Volume 2
Delve into the fascinating world of Soft Computing in Information Communication Technology with this illuminating book. Volume 2 presents a comprehensive collection of accepted papers on this dynamic field, where you'll discover the latest research results and engaging discussions on future directions in soft computing.
Unravel the intricacies of Fuzzy Logic, Machine Learning, Cryptography, Pattern Recognition, Bioinformatics, Biomedical Engineering, and Advancements in ICT. This meticulously curated book offers invaluable insights, showcasing cooperative efforts to explore and refine the best strategies for improving the quality and reliability of these critical components in information communication technology.
Industry experts and enthusiasts alike will benefit from the timely dissemination of knowledge and the open exchange of perspectives contained within the pages of this essential publication. Experience the future of Soft Computing in Information Communication Technology as you delve into the fascinating world of Volume 2.
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Authors: Jia Luo
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Publisher: Springer Science & Business Media
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Published Date: May 11, 2012
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Page Count: 540
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Print Type: BOOK
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Categories: Technology & Engineering
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Maturity Rating: NOT_MATURE
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Language: en
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Six Questions to Help You Build the Next-Generation Enterprise
Are you ready to take your business to the next level in the rapidly evolving digital economy? In "What's Your Digital Business Model? ", MIT digital research leaders Peter Weill and Stephanie Woerner provide a vital framework that can guide managers and executives toward success in this ever-changing landscape.
This concise yet powerful book draws on years of research at the MIT Center for Information Systems Research (CISR) and offers a clear understanding of how digitization is transforming companies' business models, moving them from value chains to digital ecosystems. By examining these dimensions, the authors reveal four distinct business models, each with unique capabilities.
"What's Your Digital Business Model? " sets out six essential questions in separate chapters, helping you navigate the increasingly digital business landscape and identify what actions are needed to progress toward a higher-value model. Filled with practical self-assessments, compelling examples, and sharp financial analyses, this book will empower you to tackle the challenges, seize opportunities, and build winning digital strategies. Get ready to unlock your business's full potential with "What's Your Digital Business Model? " from Harvard Business Press.
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Authors: Peter Weill, Stephanie Woerner
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Publisher: Harvard Business Press
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Published Date: April 17, 2018
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Page Count: 256
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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Concepts, Methodologies, Tools, and Applications
"Disruptive Technology: Concepts, Methodologies, Tools, and Applications" is a comprehensive, multi-volume reference that takes readers through the intricacies of emerging technological and business innovations. Authored by the prestigious Management Association, Information Resources, and published by IGI Global, the book delves into the impact of disruptive technologies across various sectors and industries. It addresses topics such as IT innovation, business strategy, and sustainability, making it an invaluable resource for entrepreneurs, business executives, professionals, academicians, and researchers.
The book's 2186 pages highlight a broad scope of disruptive technologies and their implications on businesses worldwide. As we live in an era of rapid change and interconnectedness, this work is a timely exploration of the creative destruction that is both challenging and paving the way for socio-economic growth and progress. It's designed to help stakeholders—from government agencies and corporations to consumer groups and individuals—make strategic decisions amidst these disruptions.
Despite not having ratings or reviews, this book will serve as a benchmark for understanding disruptive technologies. It's an essential addition to any business library, giving us an insight into the future of technology and business.
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Authors: Management Association, Information Resources
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Publisher: IGI Global
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Published Date: July 05, 2019
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Page Count: 2186
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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Critical Issues in Dual Marketing
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing offers an in-depth exploration into the dynamic landscape of dual marketing. With strategic alliances, multi-stakeholder perspectives, and branding potential at its core, this book promotes the adoption of a multichannel approach as the key to tackling the challenges of marketing 4.0.
Authored by esteemed scholars Maria Palazzo, Pantea Foroudi, and Alfonso Siano, this expertly crafted guide provides critical insights into the rapidly evolving field of dual marketing. Through comprehensive analysis and cutting-edge research, the book illuminates the unique opportunities and complexities that come with engaging in dual marketing initiatives.
Emerald Group Publishing proudly presents this valuable addition to the world of business and economics literature, with 177 enlightening pages to enhance your understanding of dual marketing and prepare you for the future of marketing. Don't miss out on this essential read that will empower you to navigate the complexities of marketing in the digital age.
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Authors: Maria Palazzo, Pantea Foroudi, Alfonso Siano
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Publisher: Emerald Group Publishing
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Published Date: June 17, 2020
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Page Count: 177
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
"Quality Management for Competitive Advantage in Global Markets" delves into the crucial role quality plays in today's interconnected, ever-changing business landscape. This essential reference work by authors José Manuel Saiz-Álvarez and Beatriz Olalla-Caballero offers insights into global market practices and quality management, empowering professionals and researchers to excel in their respective domains.
Through rigorous research, the authors provide a comprehensive understanding of the strategic importance of quality in an information and knowledge society. The book dives deep into the formation of a global economy, where networks, organizations, and teams collaborate to form robust links between businesses and clients.
Covering topics such as consumer satisfaction, human capital, and quality management, this book is a must-read for professionals and researchers working in information and knowledge management across various disciplines. Its targeted audience includes library and information specialists, communication scientists, administrative professionals, and management experts, all the way to educators, adult education experts, sociologists, computer scientists, and information technologists.
Furthermore, the book offers valuable insights and support for executives seeking guidance on managing expertise, knowledge, information, and organizational development in different work environments and communities.
With 297 pages filled with practical knowledge, this book stands out as a valuable resource for anyone looking to gain a competitive edge in today's globally interconnected business world.
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Authors: Saiz-Álvarez, José Manuel, Olalla-Caballero, Beatriz
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Publisher: IGI Global
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Published Date: September 04, 2020
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Page Count: 297
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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Understanding the Strategic Process
"Managing Digital Transformation: Understanding the Strategic Process" is a comprehensive guide to planning and executing digital transformation in organizations. The authors, experts in digital transformation, provide the groundwork for this often complex and challenging journey. They offer insights gained from interviews with CEOs and CDOs of leading global companies like Bulgari, Deutsche Bahn, and Thales. The book includes case studies on digitalization of small and medium-sized enterprises and delves into the academic research on digital business models, organizational capabilities, and performance implications.
"Managing Digital Transformation" stands out from other resources on the topic due to its fusion of rigorous academic theory and practical insights. It’s as valuable to practitioners seeking to implement digital strategies within their own organizations as it is for academics and postgraduate students studying digital transformation, strategy, and marketing. A valuable addition to the world of business and economics literature, this book empowers its readers with the knowledge and tools to navigate digital transformation successfully, ensuring increased profits for their firms.
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Authors: Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
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Publisher: Routledge
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Published Date: May 26, 2021
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Page Count: 350
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en
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Dive into the world of financial disruption with The Palgrave Handbook of FinTech and Blockchain. This comprehensive guide explores the impact of FinTech and Blockchain on the world of finance and banking. Covering finance, economics, and legal aspects globally, the chapters delve into the landscape of financial technology, distributed ledger technology (DLT), cybersecurity, data protection, artificial intelligence, and cryptocurrencies.
With an eye on the future, the book addresses the challenges and implications of the current global emergency. The Palgrave Handbook is a must-read for finance academics, researchers, and professionals in the banking and financial services sector.
At 540 pages, this informative guide is sure to leave a lasting impression.
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Authors: Maurizio Pompella, Roman Matousek
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Publisher: Springer Nature
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Published Date: June 01, 2021
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Page Count: 540
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Print Type: BOOK
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Categories: Business & Economics
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Average Rating: 5.0
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Ratings Count: 1.0
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Maturity Rating: NOT_MATURE
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Language: en
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9. Lean B2B
Build Products Businesses Want
Discover how to navigate the ever-evolving B2B market and successfully launch products that businesses want with Étienne Garbugli's Lean B2B! Building off the unique Lean B2B Methodology, this invaluable guide has already helped thousands of entrepreneurs and innovators worldwide create thriving businesses.
Fully revised and expanded, the second edition of Lean B2B explores the challenges of gaining adoption in today's crowded market. You'll uncover why companies seek out new products and trust unproven startups, learn how to identify early adopters and establish credibility, and understand the opportunities that lead to successful products. Additionally, this book provides insights into the crucial aspects of stakeholder learning, identifying great opportunities, and crafting a compelling value proposition.
Bringing it all together, Lean B2B offers practical strategies for achieving initial validation, developing minimum viable products, and iterating your way to product/market fit. Make your mark in the B2B landscape and equip yourself with the tools to build the products businesses need, want, buy, and adopt by diving into Lean B2B today!
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Authors: Étienne Garbugli
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Publisher: Étienne Garbugli
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Published Date: March 22, 2022
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Page Count: 225
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Print Type: BOOK
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Categories: Business & Economics
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Maturity Rating: NOT_MATURE
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Language: en