extended.json

{"name" : "Badgers",
 "description" : "SomeBadge A badge that demonstrates that I can: Eat a bagel Slam a cow Have some times What a badge.",
 "image" : "http://example.org/badgers.png",
 "criteria" : "http://example.org/badger-criteria",
 "issuer" : "http://someorg.org",
 "extensions" : {
   "@context" : "https://example.org/pretty-descriptions",
   "prettyDescriptions" : {
      "markdown" : "#SomeBadge\r\n\r\nA badge that demonstrates that I can:\r\n\r\n* Eat a bagel\r\n*Slam a cow\r\n*Have some times\r\n\r\nWhat a badge.",
      "html" : "<h1>SomeBadge</h1><p>A badge that demonstrates that I can:</p><ul><li>Eat a bagel</li><li>Slam a cow</li><li>Have some times</li><p>What a badge.</p>"
   }
 }

}

markdownish.json

{"name" : "Badgers",
 "description" : "#SomeBadge\r\n\r\nA badge that demonstrates that I can:\r\n\r\n* Eat a bagel\r\n*Slam a cow\r\n*Have some times\r\n\r\nWhat a badge.",
 "image" : "http://example.org/badgers.png",
 "criteria" : "http://example.org/badger-criteria",
 "issuer" : "http://someorg.org"
}