Reduce the amount of speculation when making insights in Google Analytics by using context clues to determine the event intent from user interactions. https://gearside.com/event-intent-using-context-clues-determine-user-intention/

event-intent-click.js

jQuery('a.some-link').on('mousedown tap touch', function(e){
	eventIntent = ( e.which >= 2 )? 'Intent' : 'Explicit';
	ga('set', 'dimension3', eventIntent);
	ga('send', 'event', 'Category', 'Action', 'Label', 'Value');
});

event-intent-copy.js

jQuery(document).on('cut copy', function(){
	var selection = window.getSelection() + '';
	var emailPattern = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
	var phonePattern = /^(?:(?:\+?1\s*(?:[.-]\s*)?)?(?:\(\s*([2-9]1[02-9]|[2-9][02-8]1|[2-9][02-8][02-9])\s*\)|([2-9]1[02-9]|[2-9][02-8]1|[2-9][02-8][02-9]))\s*(?:[.-]\s*)?)?([2-9]1[02-9]|[2-9][02-9]1|[2-9][02-9]{2})\s*(?:[.-]\s*)?([0-9]{4})(?:\s*(?:#|x\.?|ext\.?|extension)\s*(\d+))?$/;

	if ( emailPattern.test(selection) ){ //Mailto link
		ga('set', 'dimension3', 'Intent');
	} else if ( phonePattern.test(selection) ){ //Phone number
		ga('set', 'dimension3', 'Intent');
	}
	ga('send', 'event', 'Category', 'Action', 'Label', 'Value');
});

event-intent-print.js

window.matchMedia('print').addListener(function(mq){ //IE9+
	if ( !mq.matches ){
		ga('set', 'dimension3', 'Intent');
		ga('send', 'event', 'Category', 'Action', 'Label', 'Value');
	}
});