http://chriskief.com/2014/06/04/django-built-in-template-tags-in-views/

view.py

from django.views.generic import ListView
from django.template.defaultfilters import pluralize

from myapp.models.Product


class MyView(ListView):
    
    queryset = Product.objects.all()
    template_name = 'product.html'
    context_object_name = 'products'
    
    def get_context_data(self, **kwargs):

        context = super(MyView, self).get_context_data(**kwargs)
        
        context['title'] = len(context['products']) + ' Product' + pluralize(context['products']) + ' Found'
        
        return context