Please follow these instructions to add a global Facebook pixel to URLs on your subdomain, and to send events to Facebook. These modifications will allow all advertisers in the Stanford Univ. organization to have meaningful conversion events based on the stanford.edu domain to leverage as conversion events with Facebook ad sets that are in a conversion objective campaign.
Please note that custom events, custom conversions and custom audiences based on your current pixel(s) will survive these modifications.
Once these modifications are made for most advertisers, after roughly a week’s data has collected against the global pixel, we’ll communicate planned changes to be made at a specific date / time to the AEM events list for stanford.edu. At that time we will be asking each advertiser transition to using standard events associated with the global pixel as their ad set conversion event