The Crow's Nest: Customer data management & operations

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Bonsoir
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}</p>

<p>The final part of <a href="https://www.hull.io/academy/?utm_source=newsletter&utm_medium=email&utm_campaign=complete_guide_to_customer_data&"><em>The Complete Guide to Customer Data</em></a> is here.</p>

<p>Parts I-III were all about deciding what data you need and how to structure it.</p>

<p>Parts IV-VI were all about deciding what tools you need and how to tie them together.</p>

<p><em>That just leaves your team.</em></p>

{% if customer.clearbit-employment_seniority == "executive" OR customer.clearbit-employment_role == "founder" %}
<p>If your teams can’t figure out how to manage their data on their own, at some point it becomes your problem. Data becomes a drag on your entire go-to-market operation.</p>
{% elsif customer.clearbit-employment_role == "engineering" OR customer.clearbit-employment_role == "product" %}
<p>At Hull, we've learnt all customer data management tends towards data engineering. And it never works out just relying on “favors” to build and maintain technical integrations, data warehousing, and maintain BI tools.</p>
{% else %}
<p>You know that feeling when:</p>

<ul>
	<li>You can’t get data from one tool into another</li>
	<li>… and you can’t find a tool to help</li>
	<li>… and you’re out of favors with your developer friends</li>
	<li>… (who might have botched a setup last time they touched it)</li>
</ul>
{% endif %}

<p>This guide covers the best practices in customer data management, including how to organize your teams, find dedicated engineering resources (hint: you likely already have), and power-up all your customer-facing teams.</p>

<p><strong>Read Part VII: <a href="https://www.hull.io/blog/customer-data-management/?utm_source=newsletter&utm_medium=email&utm_campaign=complete_guide_to_customer_data&">Customer data management and operations without the politics</a>.</strong></p>

<p>That’s all for this week – as always, if you have any questions, just hit reply.</p>

<p>Cheers }}<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>The next season Spotted is coming soon. Keep an eye out on your inbox }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>