The Crow's Nest: Spotted: SaaS Free Trial Conversion Strategies

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %},
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>
 
<p>Perhaps you've seen this before...</p> 
 
<p>Every SaaS team with a free trial model we see runs into the same problem.</p>

<p><strong>Their product doesn't talk to their sales &amp; marketing tools.</strong></p>

<p>Which means their sales &amp; marketing team are blind to how people are buy (or don't buy) their product.</p>

<p>As we've been setting up <a href="https://dashboard.hullapp.io/signup?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spotted{% if customer.hull_anoynmous_id != blank %}&amp;?hjs_aid={{customer.hull_anonymous_id}}{% endif %}">free trial at Hull</a>, we've pulled together some of the trends, tactics &amp; best practices we've seen from data-driven {% if customer.clearbit-employment_role == "marketing" %}marketers{% elsif customer.clearbit-employment_role == "sales" %}sales teams{% elsif customer.clearbit-employment_role == "founder" or customer.clearbit-employment_role == "ceo" %}founders{% else %}teams{% endif %} at Appcues, Mention, Gorgias, and more.</p>

<p>In this weeks Spotted post, we're going to share what we've learnt in pulling together:</p>

<ul>
<li>How to create the right producttracking plan</li>
<li>Segmentation &amp; content strategy for free trials</li>
<li>How to setup product-driven {% if customer.clearbit-employment_role == "marketing" %}marketing{% elsif customer.clearbit-employment_role == "sales" %}sales{% else %}sales & marketing{% endif %} automation</li>
{% if customer.clearbit-employment_name != blank AND customer.account_clearbit-tags contains "saas" %}<li>Some bonus tips for {{customer.clearbit-employment_name}} too...</li>{% endif %}
</ul>

<p><strong>Read: <a href="https://www.hull.io/blog/free-trial-conversion/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spotted{% if customer.hull_anoynmous_id != blank %}&amp;?hjs_aid={{customer.hull_anonymous_id}}{% endif %}">Spotted: SaaS Free Trial Conversion Strategies
</a></strong></p>

<p><a href="https://www.hull.io/blog/free-trial-conversion/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spotted{% if customer.hull_anoynmous_id != blank %}&amp;?hjs_aid={{customer.hull_anonymous_id}}{% endif %}"><img src="https://images.ctfassets.net/nffxf5qv6v6n/1Gjxtu16zOy7NcZX8r7MRc/ca7e6e318e30f14fa3b284583cce9f08/saas-free-trial-conversion-strategies.jpg"></a></p>

<p>If you have questions about free trials, just hit reply -</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>