Hull The Crow's Nest: Spotted: Universal Lead Tracking

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
	{% else %}
	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},
	{% endif %}
</p>

<p>A question for you... how many <em>unique</em> lead sources do you think you have{% if customer.clearbit-employment_name != BLANK %} at {{customer.clearbit-employment_name}}{% endif%}?</p>

<p>Yesteryear’s marketing automation tools &amp; CRMs weren’t built for today’s tactics we see scaling SaaS startups using. And in 2018, <em>scaling startups cast loads more nets.</em></p>

<p>In this Spotted post, I share the different lead tracking tactics I've noticed amongst SaaS teams with leads coming from dozens of different places without leaving their sales teams in the dark. Tactics like:</p>

<ul>
	<li>Transforming web analytics in leads pre-signup</li>
	<li>The most common “2nd net” teams cast to get more (MOAR!) leads</li>
	<li>Tracking 3rd party content you’ve curated on social</li>
	<li>Tracking all your ads</li>
	<li>Tracking all your product usage</li>
	<li>… and even {% if customer.clearbit-employment_name != BLANK AND customer.account_clearbit-tags contains "SAAS" %}<a href="https://www.g2crowd.com/products/{{ customer.clearbit-employment_name | downcase }}/reviews">your G2Crowd reviews</a>. 🤓{% else %}3rd party software reviews like G2Crowd &amp; Capterra.{% endif %}</li>
</ul>

<!-- For company names with a space or a . (like Customer.io) this will break. Waiting for Customer.io to update their Liquid support from 2.5.3. And I know someone from Customer.io will read this ;) -->

<p><strong><a href="https://www.hull.io/blog/lead-tracking/">Read up on universal lead tracking</a></strong> and how you can give your sales reps the complete picture of every one of your leads and everything about them.</p>

<p>This isn’t yet exhaustive - I'm still working on tracking more lead tracking tactics #meta. So if you or someone else {% if customer.clearbit-employment_name != BLANK %}at {{customer.clearbit-employment_name}}{% else %}you work with{% endif%} has got other ideas or challenges with tracking, I’d love to hear about them in the comments on {% if customer.social_profiles-growthhackers == blank %}<a target="_blank" href="https://shr.it/2Q">LinkedIn</a>{% else %}<a target="_blank" href="https://shr.it/2P">Growth Hackers</a>{% endif %}, or if you’d prefer to share in private, shoot me a reply!</p>

<p>Happy tracking,</p>

<p>&nbsp;</p>

<p>Ed Fry<br>
<strong>Growth <a href="https://twitter.com/hull">@hull</a></strong><br>
Twitter <a href="https://twitter.com/edfryed">@edfryed</a><br>
<em>Hull Kraken is coming</em></p>

<p>P.S. Curious how I personalized &amp; tracked this email? Checkout this gist.{% if customer.clearbit-employment_name == "Customer IO" %} Yes, I'm speaking to you, {{ customer.first_name | capitalize }}! 😁{% endif %}</p>