Spotted: Lead Generation

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %},
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

<p><em>Leads! Leads! Leads!</em></p>

<p>That's the title of one of our customers' internal meetings - a weekly discussion with sales, marketing &amp; growth leaders in the company to discuss lead gen.</p>

<p><em>Everybody cares about leads!</em></p>

<p>This week, we're sharing <a href="https://www.hull.io/blog/lead-generation/?utm_source=newsletter&utm_medium=email&utm_campaign=spotted{% if customer.hull_anonymous_id != blank %}?hjs_aid={{customer.hull_anonymous_id}}{% endif %}">lead generation strategies we've Spotted</a> amongst data-driven marketers on Hull including:</p>

<ul>
<li>The three most common sources of qualified leads, and how to set them up correctly</li>

<li>How teams generate new leads from their existing marketing effort - without more traffic</li>

<li>Which three tactics are most effective at increasing the number of sales-ready leads in the short term.</li>
</ul>

<p><strong>Read: <a href="https://www.hull.io/blog/lead-generation/?utm_source=newsletter&utm_medium=email&utm_campaign=spotted{% if customer.hull_anonymous_id != blank %}?hjs_aid={{customer.hull_anonymous_id}}{% endif %}">Spotted: Five Data-Driven Lead Generation Strategies</strong></a></p>

<p>That's all for this week! Curious about specific lead gen ideas for {% if customer.clearbit-employment_name != blank %}{{customer.clearbit-employment_name}}{% else %}your team{% endif %}? Just hit reply -</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>