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<p>{% if customer.clearbit-location == "FR" %}
Bonjour
{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %},
{% else %}
Hi
{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
</p>
<p>This week we've two announcements for you -</p>
<p><strong>Introducing Hull for Outreach</strong></p>
<p>We're excited to launch our new <a href="https://www.hull.io/integrations/outreach/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=product-announcements">Outreach integration</a>.</p>
<p>Now you can bring the context &amp; data your sales reps need right where they work in Outreach. Combine data from all your tools, tracking &amp; databases into one unified profile in Hull, then map &amp; sync to Outreach in real-time.</p>
<p>With Hull &amp; Outreach, you can personalize your templates &amp; snippets, setup precise triggers, and create marketing-scale automation in the hands of your sales reps. No more time wasted with looking up &amp; importing data.</p>
<p><strong>Read: <a href="https://www.hull.io/blog/outreach-integration/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=product-announcements">How teams are using Hull for Outreach</a></strong><br><br></p>
<p><strong>Introducing Hull Guides</strong></p>
<p>For some of our most common use cases and setups, we've introduced new deep dive guides to show how to:</p>
<ul>
<li><a href="https://www.hull.io/docs/guides/tools/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=how_to_guides">Use Hull tools</a> like profiles, segmentation tool &amp; connectors</li>
<li><a href="https://www.hull.io/docs/guides/setup/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=how_to_guides">Setup data flows</a> like universal tracking, data enrichment &amp; omnichannel marketing</li>
<li>Introduce best practices around <a href="https://www.hull.io/docs/guides/snippets/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=how_to_guides">common code snippets</a></li>
</ul>
<p>You can find <a href="https://www.hull.io/docs/guides/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=how_to_guides">Hull Guides in the docs</a> on the website - we'll be adding more best practices in managing customer data on Hull in the coming weeks.</p>
<p>That’s all for this week - let me know if you have any questions. I'm a real responsive human behind this email!</p>
<p>Cheers,<br><br></p>
<p>Ed Fry<br>
<strong>'Ed of Growth, <a href="https://www.hull.io/">Hull.io</a></strong><br>
<em>For {% if customer.clearbit-employment_role == "sales" %}people in sales{% elsif customer.clearbit-employment_role == "marketing" %}marketers{% else %}people{% endif %} who like curly brackets }}</em></p>
<p>P.S. Want to see the templated personalization behind this email? <a href="">Checkout this gist.</a></p>
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