Hull The Crow's Nest: Spotted: Data Enrichment tools and best practices

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>It seems almost every team on Hull is using data enrichment. For personalization, lead qualification, analysis, you name it...</p>

<p>But how do different teams use different enrichment tools &amp; techniques?</p>

<p>How do teams figure out what to do with <em>ALL</em> that data?</p>

<p>And how does GDPR and privacy concerns affect data enrichment?</p>

<p><strong><a href="https://www.hull.io/blog/data-enrichment/">Dive into our latest "Spotted" post on the tools and best practices we see with data enrichment.</a></strong></p>

<p>As always, if you’ve any questions or ideas to talk through, just reply to this email -- I'd love to hear from you.</p>

<p>Cheers,<br><br></p>

<p>Ed Fry<br>
<strong>Head of Growth, Hull.io</strong><br>
<em>Kraken is coming</em></p>

<p>P.S. Want to see the templated personalization behind this email? <a href="https://shr.it/31">Checkout this gist</a>.</p>