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<p>{% if customer.account_clearbit-geo_country == "France" %} Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! {% else %} Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, {% endif %}</p>
<p>It seems almost every team on Hull is using data enrichment. For personalization, lead qualification, analysis, you name it...</p>
<p>But how do different teams use different enrichment tools &amp; techniques?</p>
<p>How do teams figure out what to do with <em>ALL</em> that data?</p>
<p>And how does GDPR and privacy concerns affect data enrichment?</p>
<p><strong><a href="https://www.hull.io/blog/data-enrichment/">Dive into our latest "Spotted" post on the tools and best practices we see with data enrichment.</a></strong></p>
<p>As always, if you’ve any questions or ideas to talk through, just reply to this email -- I'd love to hear from you.</p>
<p>Cheers,<br><br></p>
<p>Ed Fry<br>
<strong>Head of Growth, Hull.io</strong><br>
<em>Kraken is coming</em></p>
<p>P.S. Want to see the templated personalization behind this email? <a href="https://shr.it/31">Checkout this gist</a>.</p>
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