Ed Fry edfryed
edfryed
/ Spotted: Lead Generation
Created
March 5, 2019 23:18
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p><em>Leads! Leads! Leads!</em></p> |
edfryed
/ The Crow's Nest: Spotted: SaaS Free Trial Conversion Strategies
Created
February 26, 2019 18:33
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>Perhaps you've seen this before...</p> | |
edfryed
/ normalised-technology-names.json
Last active
January 8, 2020 18:52
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| { | |
| "clearbit": [ | |
| { "service": "customer_io", "hull": "Customer.io" }, | |
| { "service": "facebook_custom_audience", "hull": "Facebook Custom Audiences" }, | |
| { "service": "hubspot", "hull": "HubSpot" }, | |
| { "service": "intercom", "hull": "Intercom" }, | |
| { "service": "mailchimp", "hull": "Mailchimp" }, | |
| { "service": "salesforce", "hull": "Salesforce" }, | |
| { "service": "segment", "hull": "Segment" }, | |
| { "service": "sendgrid", "hull": "SendGrid" }, |
edfryed
/ The Crow's Nest: Introducing Hull for Outreach
Created
February 19, 2019 15:44
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>This week we've two announcements for you -</p> |
edfryed
/ The Crow's Nest: Introducing Free Trial on Hull
Created
February 12, 2019 15:20
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.account_salesforce-type == "Customer" or customer.account_salesforce-type == "Trial" %} | |
| <p>Today, we're announcing new Hull Free Trials for new teams joining Hull. Teams will be able to sign up and install up to 5 connectors to test drive Hull for their workflows.</p> |
edfryed
/ The Crow's Nest: Why 2019 is the year of growth engineering
Created
January 23, 2019 16:06
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.account_clearbit-tags contains "SAAS" %}<p>Quick question to start - any chance you’ll be at SaaStr next month? Would be great to meet you there - reply and let me know!</p>{% endif %} |
edfryed
/ Datanyze Alerts to Hull Notifications
Created
January 7, 2019 19:59
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| // Write Datanyze Alerts into Account Attributes | |
| // and as a (fake) User Event => can only trigger enrichment & prospecting with User Segments | |
| // If it looks like it has a .com and a subdomain | |
| // Or allow anything with a two-part domain (e.g. outshine.ca) | |
| if ((_.endsWith(body.data.domain, ".com")) && (_.size(_.split(body.data.domain, ".", 3)) > 2)) { | |
| // Strip off the sub-domain | |
| var domain_cleansed = | |
| _.trimStart( | |
| _.trim( |
edfryed
/ The Crow's Nest: Spotted: Account-Based Marketing
Created
December 19, 2018 10:50
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}, | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>{% if customer.clearbit-location == "FR" %} | |
| Joyeux Noël |
edfryed
/ The Crow's Nest: Spotted: Lead Qualification
Created
December 11, 2018 16:07
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| <p>Two weeks ago, we announced <a href="https://www.hull.io/playbooks/?utm_source=newsletter&utm_medium=email&utm_campaign=spotted&">Hull Playbooks</a> - the most common use cases we’ve spotted teams using on Hull.</p> |
edfryed
/ The Crow's Nest: Inbound vs Outbound Marketing
Created
December 4, 2018 16:53
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| <p>{% if customer.clearbit-location == "FR" %} | |
| Bonjour | |
| {% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
| {% else %} | |
| Hi | |
| {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %} | |
| </p> | |
| {% if customer.hubspot-lead_interest == "Webinar registered" %}<p>Thanks for registering for our webinar last week - if you've any other questions on Hull, MadKudu or engineering demand, just hit reply.</p>{% endif %} |
NewerOlder