edfryed

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

 <p>One of the most common questions {% if customer.is_approved == "true" %}we hear from users like you is{% else %}our customers ask is{% endif %} <em>“how are other teams using Hull?”</em></p>

edfryed

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>
 
 <p>Have you seen this brilliant, <a href="https://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity?language=en">3-minute TED talk on simplifying complexity</a>?</p>
 

edfryed

<p>{% if customer.clearbit-location == "FR" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

 <p>The difference between teams who can do customer data management effectively and those who can’t is how well they understand how their tools, teams &amp; data work together.</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Bonjour
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}
 </p>

<p>This week we’re sharing the sales pattern we see the fastest growing sales teams all adopting.</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %}
	Bonsoir
	{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}!
 	{% else %}
 	Hi
 	{% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},{% endif %}</p>

<p>The final part of <a href="https://www.hull.io/academy/?utm_source=newsletter&utm_medium=email&utm_campaign=complete_guide_to_customer_data&"><em>The Complete Guide to Customer Data</em></a> is here.</p>

<p>Parts I-III were all about deciding what data you need and how to structure it.</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>Between us, we’ve probably sent thousands {% if customer.clearbit-employment_role == "marketing" %}marketing{% elsif customer.clearbit-employment_role == "sales" %}sales{% endif %} emails starting like this one - <em>Hi firstname…</em></p>

<p>But {% if customer.account_clearbit-geo_country == "United States" %}personalization{% else %}personalisation{% endif %} goes far beyond firstname replacement. True personalization is designing your customer experience. And true personalization is art!</p>

<p>Just how a chef combines raw ingredients and skillfully uses cooking equipment to prepare a dish…</p>

<p>Just how a singer turns sheet music, lyrics, and instruments into a performance…</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>This week, we’re at SaaStock in Dublin. DM @hull @edfryed on Twitter if you’d like to meet the Hull Crew }}.</p>

<p>We’re also continuing with <em>The Complete Guide to Customer Data</em>.</p>

<p>So far, we’ve shared our frameworks for defining the customer data you need (from your ideal customer profile &amp; customer journey map), the importance of a “single source of truth” at every scale of business, and how to choose your marketing tools.</p>

<p>Now, we look at how to tie this all your tools, teams &amp; data together. All in real-time :)</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p><em>Quick question -- are you going to SaaStock in Dublin next week? If so, it would be great to see you there - reply and LMK if you'd like to meetup ☘️🍻 Alright, on with the show...</em></p>

<p>At Hull, we often get asked what tools we recommend. CRMs, Email, chat, Enrichment…</p>

<p>You’d think we’d have a stock answer.</p>

<p><em>We don’t.</em></p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>Ed here from the Hull Crew. And I have an observation... }}</p>

<p>{% if customer.clearbit-employment_role == "sales" %}You sales people all{% elsif customer.clearbit-employment_role == "marketing" %}Us marketers{% else %}We all{% endif%} use customer data.</p>

<p>Everyone blogs &amp; chats about smart marketing tactics, modern sales methods &amp; best practices - all of these have customer data at the heart of them.</p>

<p><em>Who is talking about the best practices for customer data in 2018?</em></p>
<p>We couldn’t find anything that resembled a complete guide to customer data (customer success want one). The why’s, the how’s, and the what’s of wrangling tools, teams &amp; data together.</p>

edfryed

<p>{% if customer.account_clearbit-geo_country == "France" %} 	Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! 	{% else %} 	Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, 	{% endif %}</p>

<p>Ed here from the Hull Crew }}</p>

<p>This week’s newsletter is all about multi-touch attribution.</p>

<p><em>aka. The “which drink got you drunk” problem.</em></p>

<p>It’s hard enough in B2C, but in B2B you need to:</p>