Increasing Website Traffic Case Studies

Increasing Website Traffic.md

Increasing Website Traffic

https://ahrefs.com/blog/increase-website-traffic/ (h/t via Stephanie S: https://higheredu.slack.com/archives/marketing/p1463773458000002)

Case Study 1

Improve content and keywords to gain traffic

1. Dig up Organic Keywords from Ahrefs Site Explorer
2. Evaluate the competition using Google SERPs
3. Improve your existing content

• Don’t rewrite it completely
• Don’t write a new post hoping it will rank better
• Don’t change the URL
• Use Keywords wisely (without stuffing)
• Improve your Dwell Time
  • Add engaging content
  • Add bucket brigades (to help your 25 page, 6000 word posts): https://youtu.be/lyiikzjg9a0?t=3m49s
  • Embeded media
  • Interlinking
  • Write an enticing search title that encourages click-throughs (using the Yoast SEO Plugin)
  • Use Benefit-driven subheadings: https://youtu.be/lyiikzjg9a0?t=6m17s
  • Use the APP Formula (Agree, Promise, Preview)

Case Study 2

Switch the target keyword (and possibly the URL to match). If a page is already performing well in search, then stick to the process in case study 1

1. Dig up Organic Keywords from Ahrefs Site Explorer
2. Select potential, new "main" keyword
3. Research to find better options
4. Optimize article (title/subheading/content) for new keyword (using Yoast SEO Plugin)
5. 301 Redirect (if you change the URL; but DO NOT USE the Redirection plugin)
6. Force Google to re-crawl page with Google Webmaster Tools