Increasing Website Traffic
https://ahrefs.com/blog/increase-website-traffic/ (h/t via Stephanie S: https://higheredu.slack.com/archives/marketing/p1463773458000002)
Case Study 1
Improve content and keywords to gain traffic
- Dig up Organic Keywords from Ahrefs Site Explorer
- Evaluate the competition using Google SERPs
- Improve your existing content
- Don’t rewrite it completely
- Don’t write a new post hoping it will rank better
- Don’t change the URL
- Use Keywords wisely (without stuffing)
- Improve your Dwell Time
- Add engaging content
- Add bucket brigades (to help your 25 page, 6000 word posts): https://youtu.be/lyiikzjg9a0?t=3m49s
- Embeded media
- Interlinking
- Write an enticing search title that encourages click-throughs (using the Yoast SEO Plugin)
- Use Benefit-driven subheadings: https://youtu.be/lyiikzjg9a0?t=6m17s
- Use the APP Formula (Agree, Promise, Preview)
Case Study 2
Switch the target keyword (and possibly the URL to match). If a page is already performing well in search, then stick to the process in case study 1
- Dig up Organic Keywords from Ahrefs Site Explorer
- Select potential, new "main" keyword
- Research to find better options
- Optimize article (title/subheading/content) for new keyword (using Yoast SEO Plugin)
- 301 Redirect (if you change the URL; but DO NOT USE the Redirection plugin)
- Force Google to re-crawl page with Google Webmaster Tools