👋
I've been working on identities for CNAB and Duffle; and am seeking your feedback to help steer the process.
Any and all feedback welcome.
Notes: Brand Style
All of these designs use a brighter, more colorful palette, along with monospaced fonts; in an effort to look playful and modern. Inspired by a myriad of developer tools and startups. These are intentionally less blue than previous Steel Thread efforts - as we're not emphasizing Kubernetes or Azure, or connections to existing projects.
Most of these colors are based off of the CNCF blue/teal, but then accented boldly with a red or yellow.
I'd like to have an association with the previous work for a Cloud Native Compute Team, but not be clearly tied to it. So the shapes are mostly in a similar 3D or 2D bundling of shapes, which can be adapted easily into a larger theme.
E.g. a CNAB theme
^ Duffle should then fit with this theme, using a subset of the brand as a sibling.
Notes: Project Sites
As mentioned in prior mail - I've registered cnab.io and duffle.sh. I've setup boilerplate apps on these domains to build from, once the identities are established. Here's a design spike on CNAB, using the 2D stylings of version #1. Content copied from Butcher's pitch deck.
Will revise this once branding is in place; to streamline the project messaging content, and improve the legibility.