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// Requires Ultimate Member v1.3.68+
// Change Displayname for Business category profiles
add_filter("um_user_display_name_filter","um_custom_businessname", 10, 2);
function um_custom_businessname( $name, $profile_id ){
um_fetch_user( $profile_id );
if( um_user('role') == 'business' ){
$name = um_user("first_name");
return $name;

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@hirenshah hirenshah commented Jan 2, 2020

Do you know if its possible to add some additional CSS / HTML as well?

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