- With the help of working software it can be validated whether the solution actually solves the real problem
- Every design should be considered a hypothesis
- Focus on outcomes, not on features.
- Remove waste, everything which does not create value
- All team members should have a shared understanding what they are doing and why
- By learning from many, many failed iterations the experience to build a high quality product can be gathered
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Lean UX: Chapter 2, Principles
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