Shopify product richsnippet - structured data markup for Shopify product templates
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{% assign current_variant = product.selected_or_first_available_variant %} | |
<div id="richsnippet"> | |
<div itemscope itemtype="http://schema.org/Product"> | |
<meta itemprop="url" content="{{ shop.url }}{{ product.url }}"> | |
<meta itemprop="image" content="{{ product.featured_image.src | img_url: 'grande' }}"> | |
<meta itemprop="name" content="{{ product.title | escape }}"> | |
<meta itemprop="description" content="{{ product.description | strip_html }}"> | |
{% if product.vendor %}<meta itemprop="brand" content="{{ product.vendor }}">{% endif %} | |
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> | |
<meta itemprop="priceCurrency" content="{{ shop.currency }}"> | |
<meta itemprop="price" content="{{ current_variant.price | money_without_currency }}"> | |
<link itemprop="availability" href="http://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}"> | |
<meta itemprop="seller" content="{{ shop.domain }}"> | |
<meta itemprop="itemcondition" itemtype="http://schema.org/OfferItemCondition" content="http://schema.org/NewCondition" /> | |
</div> | |
</div> | |
</div> | |
product.first_available_variant
and product.selected_or_first_available_variant
will return the same for google bot - assign either.
I'd actually use a remove/replace function to format currencies which use a comma if google don't like that.
{{ current_variant.price | money_without_currency | remove: "." | replace: ',', '.' }}
most countries use the decimal - but easy to modify - this is just a guide
one addition is
<meta itemprop="itemcondition" itemtype="http://schema.org/OfferItemCondition" content="http://schema.org/NewCondition" />
I'm still getting warnings for missing SKU
Note the Google prefers JSON and not itemprop
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If the price is above 999, it will cause warning on testing tool, so need to add this string filter
remove: ","
This line 14 will be:
<meta itemprop="price" content ="{{current_variant.price | money_without_currency | remove: ","}}">