product-development.md

Product Artifacts

Initiation

• Product doc
• Lean canvas
• Value proposition doc
• Persona doc

Development

• Roadmap
• Initiative doc
• User stories
• Experiment doc

Field Enablement and Marketing

• Elevator pitch
• Landing page
• Deck
• Demo

Sustaining

• Blog
• Documentation
• Feature request
• Customer interview
• Customer pitch

Product Doc

Description

• What is it?
• What is the value proposition?

Market

• Who are the customers?
• Who are the competitors?
• Customer acquisition strategy

Risk

• Assumptions
• What are the risks?

Initiative Doc

• What problem are we solving?
• Why does it need to be solved?
• Objective
• Success criteria
• User stories