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Sponsor: Due — annoying, indispensable, game-changing

“Annoying”1 is probably not a word a developer would like his app to be associated with.

I certainly don’t mind.

Thankfully, users have also thought of my app as “indispensable”2 and a “game changer.”3

It has helped people living with ADHD4 and early dementia.5 It has saved marriages.6 And it seems to have even saved lives.7 I’d love to say I had these noble goals in mind when I made Due in 2010.

The truth is, I created Due for myself.

The first version tackled just one thing—quickly capture what needs to be done, and when it needs to be done.

When I realized it was easy to miss notifications, I added Auto Snooze. It repeatedly notifies me of overdue reminders until I act on them.

Then, I found myself needing to reschedule reminders frequently. So I made it easy to postpone a reminder—even without launching the app.

Someone who had used Due for the past 9 years said the person who created Due knows his stuff.8

I guess that’s because there isn’t a day that goes by where I don’t use Due myself.

Learn more about what Due can do for you. Perhaps you’d find Due as useful as my customers and I do.


  1. Review by laurinkdavis

  2. Review by Macgenie

  3. Review by BeardedGlory20

  4. Review by Avenexist

  5. Review by 郭GIN (Translated)

  6. Review by RadReefR

  7. Review by Runr54

  8. Review by AntoineP

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