In order to build a regular cash flow to gain some stability with your income, the first step is to choose what kind of clients you'll be looking for. The ideal goal is to find clients that will come to you on a regular basis for the same kind of work. With this kind of clients the time spent looking for new clients will reduce as time goes, until it even becomes unecessary.
The idea client looks like this :
- Has a long-term project or multiple projects
- Needs the same kind of work done on a regular basis
Most clients that fit these criterion are either big businesses working constantly on their online presence or online campaigns, or agencies outsourcing a part of their work to reduce cost/improve margins or to deal with work overload they can't handle internally.