GoHighLevel continues to stand out as the premier all-in-one marketing and sales platform specifically designed for agencies and businesses looking to consolidate their tech stack while scaling operations. With powerful white-labeling capabilities, unlimited contacts, and comprehensive automation features, GoHighLevel eliminates the need for multiple disjointed tools. After extensive research and the platform's continued evolution, we strongly recommend GoHighLevel for marketing agencies and businesses serious about growth—it's revolutionizing how digital marketers deliver value to clients while creating additional revenue streams.
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GoHighLevel has significantly expanded its feature set with powerful AI capabilities, improved e-commerce options, and enhanced webinar functionality. Here are the most impactful new features:
The AI Employee is a comprehensive suite of artificial intelligence tools designed to automate key aspects of your business operations:
- Automatically answers incoming calls 24/7
- Collects critical caller information
- Qualifies leads before transferring to human agents
- Handles appointment scheduling
- Sends follow-up messages
- Fully customizable voice and conversation flows
- Manages text-based customer interactions across multiple channels
- Handles SMS, Live Chat, Facebook, and Instagram messaging
- Provides personalized responses based on training data
- Integrates with your workflows and CRM
- Available 24/7 for customer inquiries
- Automates review requests and responses
- Customizes responses based on star ratings
- Works across Google, Facebook, and other platforms
- Offers both suggestive mode and auto-pilot options
- Generates high-quality written content for marketing materials
- Creates social media posts, emails, and blog sections
- Integrates AI image generation for visual content
- Supports 14 different writing tones to match brand voice
- Includes SEO optimization capabilities
- Provides step-by-step guidance for creating custom workflows
- Helps automate complex business processes
- Integrates with ChatGPT for enhanced automation
- Creates custom prompts for dynamic email and SMS responses
- Rapidly creates custom funnels based on business type and industry
- Generates high-converting landing pages
- Streamlines the funnel building process
GoHighLevel has introduced robust webinar funnel capabilities to help businesses leverage this powerful marketing tool:
- On-Demand Webinars: Pre-recorded content for evergreen lead generation
- Live Webinar Support: Integration with live streaming platforms
- Pre-built Templates: Ready-to-use registration and confirmation pages
- Automated Workflows: Email and SMS reminders for better attendance
- Seamless Integration: Connects with your CRM, payment systems, and other GoHighLevel tools
While not a full-fledged e-commerce platform, GoHighLevel has expanded its capabilities for selling products:
- Product Creation: Set up and sell individual products or bundles
- Sales Funnel Integration: Add products to high-converting sales funnels
- Stripe Integration: Collect payments across websites, funnels, and appointment bookings
- Shopify Integration: Connect with dedicated e-commerce platforms
- Subscription Support: Easily sell recurring membership products
- Course/Membership Hosting: Create and sell digital products directly
- Domain Purchase & Hosting: Buy and manage domains directly within the platform
- WordPress Site Cloning: Easily duplicate WordPress sites with all settings preserved
- Enhanced Appointment Booking Logic: Streamlined scheduling and cancellation processes
- Client Portal Improvements: Email notifications for invoices, estimates, and contracts
- Conditional Elements: Add personalized content based on contact details
- Ad Manager Enhancements: Create custom or lookalike audiences during campaign creation
GoHighLevel's CRM serves as the foundation of the platform, providing:
- Unlimited contact storage with detailed information
- Smart lists for dynamic contact segmentation
- Custom fields and values for personalization
- Task management and opportunity tracking
- Centralized communication history across all channels
The platform's automation capabilities are particularly robust:
- Visual workflow builder for creating complex, condition-based sequences
- Multi-channel campaigns spanning email, SMS, voice, and messenger
- Trigger-based actions that respond to specific user behaviors
- A/B testing for optimization
- AI-powered tools for smarter automation
GoHighLevel provides comprehensive communication options:
- Email marketing with templates and personalization
- Two-way SMS messaging with 98% open rates
- Voice calls and voicemail drops directly from the platform
- Facebook Messenger integration
- Unified inbox for managing all communication channels
Create professional web presences with:
- Drag-and-drop interface requiring no coding
- 200+ pre-designed, customizable templates
- Mobile responsiveness for all pages
- Custom domains and unlimited pages
- Blogging capabilities with AI content writing assistance
Streamline booking processes with:
- Calendar integration with major providers
- Automated SMS and email reminders
- Customizable service menus
- Payment collection at booking
- AI booking bot for automated scheduling
Stand out with powerful branding features:
- White-label interface with your company's branding
- Custom domains for the platform interface
- SaaS reselling capabilities
- Unlimited client sub-accounts
- Snapshots for quick deployment
GoHighLevel offers three main pricing tiers, each designed for different business needs:
- Unlimited contacts and users
- Core CRM functionality
- Website and funnel builder
- Email marketing
- Up to 3 sub-accounts
- 14-day free trial
Best for: Small businesses or agencies just starting out who want to consolidate their marketing tools.
- Everything in Starter
- Unlimited sub-accounts
- White-labeled desktop app
- API access
- Custom domains
- Membership features
Best for: Established marketing agencies managing multiple clients who want to offer white-labeled services.
- Everything in Unlimited
- SaaS mode for reselling
- Complete white-labeling
- Automated client onboarding
- Custom pricing plans for clients
- Margin on services
Best for: Larger agencies looking to create additional revenue streams by selling the platform as their own SaaS offering.
- White-Label Mobile App: $497/month
- LC-Phone: Pay-as-you-go for calls/SMS
- LC-Email: $0.675 per 1,000 emails
- WordPress hosting: Various tiers available
- HIPAA Compliance: Add-on for medical clients
- AI Employee Suite: $97/month per sub-account for unlimited AI usage
All plans offer a 14-day free trial, and annual billing provides two months free.
GoHighLevel was "created by agencies for agencies" and it shows. The platform's white-labeling capabilities, unlimited sub-accounts, and Snapshots feature make it ideal for marketing agencies looking to:
- Manage multiple clients from a single dashboard
- Offer white-labeled marketing software as a service
- Streamline client onboarding and management
- Create additional recurring revenue streams
- Leverage AI tools to provide more value to clients
Freelance marketers and consultants benefit from GoHighLevel's all-in-one approach:
- Consolidating multiple marketing tools reduces costs
- Comprehensive reporting impresses clients
- Automation features free up time for strategy
- White-labeling creates a professional client experience
- AI tools help deliver expert-level services at scale
Local and service-based businesses find value in:
- Lead generation and nurturing capabilities
- Appointment scheduling and reminders
- Reputation management and review collection
- Multi-channel follow-up sequences
- Voice AI for 24/7 call handling
GoHighLevel works particularly well for:
- Legal practices (with specialized case management)
- Real estate agencies (with property marketing tools)
- Medical offices (with HIPAA compliance options)
- Home service providers (with appointment features)
- Fitness professionals (with membership capabilities)
- Coaches and course creators (with webinar funnels)
Kartra is another all-in-one marketing platform that competes with GoHighLevel.
Pricing comparison:
- Kartra: Starts at $99/month with limits on contacts (2,500)
- GoHighLevel: Starts at $97/month with unlimited contacts
Key differences:
- GoHighLevel offers superior white-label capabilities for agencies
- Kartra has better built-in video hosting for course creators
- GoHighLevel provides unlimited sub-accounts on higher plans
- Kartra offers a more intuitive interface for beginners
- GoHighLevel includes SMS and voice call features; Kartra doesn't
- GoHighLevel now offers comprehensive AI tools not available in Kartra
Choose GoHighLevel over Kartra if: You're running an agency managing multiple clients, need white-labeling, or require multi-channel marketing capabilities including AI-powered tools.
Choose Kartra over GoHighLevel if: You're a course creator, solopreneur, or small business owner who values simplicity over agency-focused features.
ClickFunnels focuses primarily on sales funnel building.
Pricing comparison:
- ClickFunnels: Starts at $97/month for the Startup plan
- GoHighLevel: Starts at $97/month for Agency Starter
Key differences:
- ClickFunnels specializes in sales funnel creation
- GoHighLevel offers a more comprehensive marketing suite
- ClickFunnels has a simpler learning curve for funnel building
- GoHighLevel provides stronger CRM and multi-channel capabilities
- ClickFunnels limits sub-users (3 max); GoHighLevel offers unlimited
- GoHighLevel now allows importing ClickFunnels funnels directly
Choose GoHighLevel over ClickFunnels if: You need a comprehensive marketing platform beyond just funnels, especially for managing multiple clients or businesses.
Choose ClickFunnels over ClickFunnels if: Your primary focus is building sales funnels and you prefer simplicity over extensive features.
Keap, formerly Infusionsoft, focuses on CRM and e-commerce.
Pricing comparison:
- Keap: Starts at $159/month for 1,500 contacts and scales up
- GoHighLevel: Flat pricing at $97/month with unlimited contacts
Key differences:
- Keap has stronger native e-commerce and payment processing
- GoHighLevel offers better agency-focused features and white-labeling
- Keap's pricing increases with contact growth; GoHighLevel's doesn't
- GoHighLevel provides better website and funnel building tools
- Keap has more refined contact segmentation capabilities
- GoHighLevel now offers AI tools not available in Keap
Choose GoHighLevel over Keap if: You want flat pricing regardless of contact count, need agency features, or prioritize website/funnel building with AI assistance.
Choose Keap over GoHighLevel if: E-commerce is central to your business or you prefer a more established CRM with better accounting integrations.
GoHighLevel delivers exceptional value for marketing agencies and businesses looking to consolidate their marketing stack while scaling operations. The platform's all-in-one approach eliminates the need for multiple software subscriptions, potentially saving thousands in monthly software costs.
The addition of the AI Employee suite has elevated GoHighLevel's capabilities significantly, allowing businesses to automate customer interactions, content creation, and lead nurturing at a scale previously requiring much larger teams and budgets.
Where GoHighLevel truly stands out is its agency focus—the white-labeling capabilities, unlimited sub-accounts, and SaaS reselling options create opportunities not just to streamline operations but to generate additional revenue streams.
The platform does have a learning curve due to its extensive feature set, but the potential ROI in terms of time saved, reduced costs, and improved marketing effectiveness makes it well worth the investment for businesses serious about growth.
For marketing agencies especially, GoHighLevel isn't just another tool—it's a complete business transformation platform that can revolutionize how you deliver value to clients while increasing your own profitability.
Ready to see if GoHighLevel is right for your business? Start your 14-day free trial today.