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Thrivecart GTM + DataLayer integration (change GTM ID)
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| <!-- Google Tag Manager --> | |
| <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': | |
| new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], | |
| j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= | |
| 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); | |
| })(window,document,'script','dataLayer','GTM-XXXXXX');</script> | |
| <!-- End Google Tag Manager --> | |
| <script> | |
| if(_thrive.offer){ | |
| var dataLayer = window.dataLayer || []; | |
| dataLayer.push({ | |
| 'event': _thrive.offer.type, | |
| 'ecommerce': { | |
| 'detail': { | |
| 'products': [{ | |
| 'name': _thrive.offer.name, | |
| 'id': _thrive.offer.offer.id, | |
| 'price': _thrive.offer.price/100, | |
| 'category': _thrive.offer.type | |
| }] | |
| } | |
| } | |
| }); | |
| } | |
| </script> |
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| <script> | |
| var dataLayer = window.dataLayer || []; | |
| var productsArray = [] | |
| if(_thrive.product.bump_price){ | |
| var bump = { | |
| 'name': "Bump Product", | |
| 'price': _thrive.product.bump_price, | |
| 'category': "Main" | |
| } | |
| productsArray.push(bump); | |
| } | |
| var main = { | |
| 'name': _thrive.product.name, | |
| 'price': _thrive.product.price, | |
| 'category': "Main" | |
| } | |
| productsArray.push(main); | |
| dataLayer.push({ | |
| 'event': 'checkout', | |
| 'ecommerce': { | |
| 'detail': { | |
| 'products': productsArray | |
| } | |
| } | |
| }); | |
| </script> |
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| <script> | |
| var products = []; | |
| if (_thrive_order.order.bump) { | |
| var bump = { | |
| 'name': _thrive_order.order.bump.name, | |
| 'price': _thrive_order.order.bump.total, | |
| 'quantity': 1 | |
| } | |
| products.push(bump); | |
| } | |
| if (_thrive_order.order.product) { | |
| var product = { | |
| 'name': _thrive_order.order.product.name, | |
| 'price': _thrive_order.order.product.total, | |
| 'quantity': 1 | |
| } | |
| products.push(product); | |
| } | |
| if (_thrive_order.order.upsells) { | |
| for(keys in _thrive_order.order.upsells){ | |
| var product = { | |
| 'name': _thrive_order.order.upsells[keys].name, | |
| 'price': _thrive_order.order.upsells[keys].total, | |
| 'quantity': 1 | |
| } | |
| products.push(product); | |
| } | |
| } | |
| if (_thrive_order.order.downsells) { | |
| for(keys in _thrive_order.order.downsells){ | |
| var product = { | |
| 'name': _thrive_order.order.downsells[keys].name, | |
| 'price': _thrive_order.order.downsells[keys].total, | |
| 'quantity': 1 | |
| } | |
| products.push(product); | |
| } | |
| } | |
| var dataLayer = window.dataLayer || []; | |
| dataLayer.push({ | |
| 'event': 'purchase', | |
| 'ecommerce': { | |
| 'purchase': { | |
| 'actionField': { | |
| 'id': _thrive_order.order.invoice_id, | |
| 'affiliation': '', | |
| 'revenue': _thrive_order.order.total, | |
| 'tax': _thrive_order.order.tax, | |
| 'shipping': _thrive_order.order.shipping, | |
| 'discount': '0.00', | |
| 'coupon': '' | |
| }, | |
| 'products': products | |
| } | |
| } | |
| }); | |
| </script> |
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| { | |
| "exportFormatVersion": 2, | |
| "exportTime": "2019-08-02 12:07:42", | |
| "containerVersion": { | |
| "path": "accounts/144483319/containers/12553716/versions/0", | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "containerVersionId": "0", | |
| "container": { | |
| "path": "accounts/144483319/containers/12553716", | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "name": "269ThriveCart", | |
| "publicId": "GTM-KTGNTSZ", | |
| "usageContext": [ | |
| "WEB" | |
| ], | |
| "fingerprint": "1564746777901", | |
| "tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/144483319/containers/12553716/workspaces?apiLink=container" | |
| }, | |
| "tag": [ | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "tagId": "3", | |
| "name": "Fb - Event - Purchase", | |
| "type": "html", | |
| "parameter": [ | |
| { | |
| "type": "TEMPLATE", | |
| "key": "html", | |
| "value": "<!-- Facebook Pixel Code -->\n<script>\n !function(f,b,e,v,n,t,s)\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];\n s.parentNode.insertBefore(t,s)}(window, document,'script',\n 'https://connect.facebook.net/en_US/fbevents.js');\n fbq('init', '664776376931111');\n fbq('track', 'Purchase', {\n value: {{dlv - revenue}},\n });\n</script>\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\n src=\"https://www.facebook.com/tr?id=664776376930868&ev=PageView&noscript=1\"\n/></noscript>\n<!-- End Facebook Pixel Code -->" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "supportDocumentWrite", | |
| "value": "false" | |
| } | |
| ], | |
| "fingerprint": "1564746756567", | |
| "firingTriggerId": [ | |
| "7" | |
| ], | |
| "tagFiringOption": "ONCE_PER_EVENT", | |
| "monitoringMetadata": { | |
| "type": "MAP" | |
| } | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "tagId": "2", | |
| "name": "GA - Event - Enhanced Ecommerce", | |
| "type": "ua", | |
| "parameter": [ | |
| { | |
| "type": "BOOLEAN", | |
| "key": "nonInteraction", | |
| "value": "true" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "overrideGaSettings", | |
| "value": "true" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "useEcommerceDataLayer", | |
| "value": "true" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "eventCategory", | |
| "value": "Enhanced Ecommerce" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "trackType", | |
| "value": "TRACK_EVENT" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "gaSettings", | |
| "value": "{{UA-1234567-1}}" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "eventAction", | |
| "value": "{{Event}}" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "enableEcommerce", | |
| "value": "true" | |
| } | |
| ], | |
| "fingerprint": "1564725427575", | |
| "firingTriggerId": [ | |
| "6" | |
| ], | |
| "tagFiringOption": "ONCE_PER_EVENT", | |
| "monitoringMetadata": { | |
| "type": "MAP" | |
| } | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "tagId": "1", | |
| "name": "GA - Pageview - All Pages", | |
| "type": "ua", | |
| "parameter": [ | |
| { | |
| "type": "BOOLEAN", | |
| "key": "overrideGaSettings", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "trackType", | |
| "value": "TRACK_PAGEVIEW" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "gaSettings", | |
| "value": "{{UA-1234567-1}}" | |
| } | |
| ], | |
| "fingerprint": "1564575249929", | |
| "firingTriggerId": [ | |
| "2147479553" | |
| ], | |
| "tagFiringOption": "ONCE_PER_EVENT", | |
| "monitoringMetadata": { | |
| "type": "MAP" | |
| } | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "tagId": "4", | |
| "name": "GAds - Conversion - Purchase", | |
| "type": "awct", | |
| "parameter": [ | |
| { | |
| "type": "BOOLEAN", | |
| "key": "enableConversionLinker", | |
| "value": "true" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "orderId", | |
| "value": "{{dlv - transactionID}}" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "conversionValue", | |
| "value": "{{dlv - revenue}}" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "conversionCookiePrefix", | |
| "value": "_gcl" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "conversionId", | |
| "value": "123" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "conversionLabel", | |
| "value": "123" | |
| } | |
| ], | |
| "fingerprint": "1564746763759", | |
| "firingTriggerId": [ | |
| "7" | |
| ], | |
| "tagFiringOption": "ONCE_PER_EVENT", | |
| "monitoringMetadata": { | |
| "type": "MAP" | |
| } | |
| } | |
| ], | |
| "trigger": [ | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "triggerId": "6", | |
| "name": "custom - EE events", | |
| "type": "CUSTOM_EVENT", | |
| "customEventFilter": [ | |
| { | |
| "type": "MATCH_REGEX", | |
| "parameter": [ | |
| { | |
| "type": "TEMPLATE", | |
| "key": "arg0", | |
| "value": "{{_event}}" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "arg1", | |
| "value": "(checkout|upsell|downsell|purchase)" | |
| } | |
| ] | |
| } | |
| ], | |
| "fingerprint": "1564575360198" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "triggerId": "7", | |
| "name": "custom - purchase", | |
| "type": "CUSTOM_EVENT", | |
| "customEventFilter": [ | |
| { | |
| "type": "EQUALS", | |
| "parameter": [ | |
| { | |
| "type": "TEMPLATE", | |
| "key": "arg0", | |
| "value": "{{_event}}" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "arg1", | |
| "value": "purchase" | |
| } | |
| ] | |
| } | |
| ], | |
| "fingerprint": "1564736038394" | |
| } | |
| ], | |
| "variable": [ | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "variableId": "1", | |
| "name": "UA-1234567-1", | |
| "type": "gas", | |
| "parameter": [ | |
| { | |
| "type": "TEMPLATE", | |
| "key": "cookieDomain", | |
| "value": "auto" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "doubleClick", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "setTrackerName", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "useDebugVersion", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "useHashAutoLink", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "decorateFormsAutoLink", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "enableLinkId", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "enableEcommerce", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "trackingId", | |
| "value": "UA-1234567-1" | |
| } | |
| ], | |
| "fingerprint": "1564575246710" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "variableId": "3", | |
| "name": "dlv - revenue", | |
| "type": "v", | |
| "parameter": [ | |
| { | |
| "type": "INTEGER", | |
| "key": "dataLayerVersion", | |
| "value": "2" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "setDefaultValue", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "name", | |
| "value": "ecommerce.purchase.actionField.revenue" | |
| } | |
| ], | |
| "fingerprint": "1564736392794", | |
| "formatValue": {} | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "variableId": "2", | |
| "name": "dlv - transactionID", | |
| "type": "v", | |
| "parameter": [ | |
| { | |
| "type": "INTEGER", | |
| "key": "dataLayerVersion", | |
| "value": "2" | |
| }, | |
| { | |
| "type": "BOOLEAN", | |
| "key": "setDefaultValue", | |
| "value": "false" | |
| }, | |
| { | |
| "type": "TEMPLATE", | |
| "key": "name", | |
| "value": "ecommerce.purchase.actionField.id" | |
| } | |
| ], | |
| "fingerprint": "1564735796638", | |
| "formatValue": {} | |
| } | |
| ], | |
| "builtInVariable": [ | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "type": "PAGE_URL", | |
| "name": "Page URL" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "type": "PAGE_HOSTNAME", | |
| "name": "Page Hostname" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "type": "PAGE_PATH", | |
| "name": "Page Path" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "type": "REFERRER", | |
| "name": "Referrer" | |
| }, | |
| { | |
| "accountId": "144483319", | |
| "containerId": "12553716", | |
| "type": "EVENT", | |
| "name": "Event" | |
| } | |
| ], | |
| "fingerprint": "0", | |
| "tagManagerUrl": "https://tagmanager.google.com/#/versions/accounts/144483319/containers/12553716/versions/0?apiLink=version" | |
| } | |
| } |
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I am not certain (working to confirm), but based on my research and current implementation, I think we need to send a
currencyparameter with events in order to track revenue with GA4. Also, perhaps avalueparameter.