On the mac, edit /etc/exports and add a line like so:
"/Users/<username>/develop/" -network 10.211.55.0 -mask 255.255.255.0 -mapall=<username>
The network and mask parameters indicate what hosts we'll share with; in my case, this network is used by the parallels shared network adapter; yours may differ.
You may need to reload nfsd:
sudo nfsd update