for VS2017 you seem to nees to add some assemblies to the gac. See https://developercommunity.visualstudio.com/content/problem/40195/cant-use-msbuild-to-package-sharepoint-2016-soluti.html

AddToCac.bat

@ECHO OFF
if not "%VSINSTALLDIR%"=="" goto nodetection
FOR %%P IN ("%ProgramFiles(x86)%", "%ProgramFiles%") do (
  ::ECHO %%P
  FOR %%E IN ("Professional","Enterprise") do (
    ::ECHO %%E
	if exist "%%~P\Microsoft Visual Studio\2017\%%~E\Common7\Tools\VsDevCmd.bat" (
	  ::SET BASE="%%P\Microsoft Visual Studio\2017\%%E\Common7\IDE"
	  call "%%~P\Microsoft Visual Studio\2017\%%~E\Common7\Tools\VsDevCmd.bat"
    )	
  )
)

:nodetection
ECHO VS2017 found in %VSINSTALLDIR%
FOR %%F IN ("%VSINSTALLDIR%\Common7\IDE\PrivateAssemblies\Microsoft.VisualStudio.Modeling.Sdk.15.0.dll",
            "%VSINSTALLDIR%\Common7\IDE\PublicAssemblies\Microsoft.VisualStudio.SharePoint.dll",
            "%VSINSTALLDIR%\MSBuild\Microsoft\VisualStudio\v15.0\SharePointTools\Microsoft.VisualStudio.SharePoint.dll",
			      "%VSINSTALLDIR%\Common7\IDE\PrivateAssemblies\Microsoft.VisualStudio.SharePoint.Designers.Models.dll",
		        "%VSINSTALLDIR%\Common7\IDE\PrivateAssemblies\Microsoft.VisualStudio.SharePoint.Designers.Models.Features.dll") DO (
  if exist "%%~F" (
	  sn -Vr "%%~F"
	  gacutil /i "%%~F"
	) else (
	  echo skipped "%%~F"
	)
)

pause