Startup Metrics

Startup Metrics

https://a16z.com/2015/09/23/16-more-metrics/

#1 Total Addressable Market (TAM)
#2 ARR ≠ Annual Run Rate - annual recurring revenue, NOT annual run rate
#3 Average Revenue Per User (ARPU)
#4 Gross Margins
#5 Sell-Through Rate & Inventory Turns
#6 Network Effects
#7 Virality
#8 Economies of Scale (“Scale”)
#9 Net Promoter Score (NPS)
#10 Cohort Analysis
#11 Registered Users
#12 Active Users
#13  Sources of Traffic
#14 Customer Concentration Risk
#15 Truncating the Y-Axis
#16 Cumulative Charts, Again

https://a16z.com/2015/08/21/16-metrics/

#1 Bookings vs. Revenue
#2 Recurring Revenue vs. Total Revenue
#3 Gross Profit
#4 Total Contract Value (TCV) vs. Annual Contract Value (ACV)
#5 LTV (Life Time Value)
#6 Gross Merchandise Value (GMV) vs. Revenue
#7 Unearned or Deferred Revenue … and Billings
#8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
#9 Active Users
#10 Month-on-month (MoM) growth
#11 Churn
#12 Burn Rate
#13 Downloads
#14 Cumulative Charts (vs. Growth Metrics)
#15 Chart Tricks
#16 Order of Operations