Your Analytics might be Breaking your Website.
philsawicki
/ googleAnalyticsOutboundLinkTracking.html
Last active
August 29, 2015 14:20
That may sound surprising and even counter-intuitive, but for a some of your users, your Analytics implementation might be breaking your website.
philsawicki
/ Tracking Website Errors with Google Analytics.md
Last active
November 18, 2021 20:05
Website errors can ruin your online customer experience, and cause revenue loss. Use this free and simple trick to monitor your website health in real time.
(Originally posted on philippesawicki.com)
Is your website compatible with every device? Is your checkout process working from start to finish for every single smartphone or tablet on customers use to shop online? Are you sure you are not missing revenue due to a broken Proceed to Checkout page, and sending traffic to your competitor’s website instead? Are those errors causing fatal crashes, or do they just cause minor inconveniences?
The truth is, you don’t know.
Of course, you test your website regularly and all its most important features have been validated on the largest set of real devices you can afford. But you can’t cover the entire set of devices readily available to the public, and deadlines are always too short.
How, then, can you be sure that website errors don’t prevent your customers from completing their transactions?