Instantly share code, notes, and snippets.

@rsobers /cv.md Secret
Last active Apr 14, 2017

Embed
What would you like to do?
cv

Rob Sobers

http://robsobers.com | rob@robsobers.com

Hi, I'm Rob. I'm a developer/designer turned marketing exec. I care deeply about my craft. Have a look.

Varonis Systems (New York, NY / Remote)

Director of Inbound Marketing - November 2011 to present

  • Helped grow Varonis from $40M to $164M in revenue in 5 years (IPO).
  • Lead all aspects of digital growth: SEO, content marketing, paid acquisition, email marketing, automation, social, etc.
  • Managed product marketing for 7 distinct products.
  • Built a scrappy, distributed team of growth marketers with diverse backgrounds and skills.
  • Grew web traffic by 33%, inbound leads by 566%, and SQLs by 89% year-over-year in 2015.
  • Wrote blog posts, did PR, public speaking, webinars, podcasts, and a YouTube show.
  • Implemented HubSpot and related technology to help the team execute on marketing strategies.
  • Built a custom analytics platform using Chartio and PostgreSQL for ROI analysis.
  • Rolled out a growth framework for running marketing experiments and tracking results.
  • Helped educate and enable worldwide sales staff (pitch training, sales process, objection handling).
  • Provided sales support for SMB and enterprise deals (ran initial meetings, closed business).
  • Lead analyst relations, routinely briefing security analysts at firms such as Gartner and Forrester.

Fog Creek Software (New York, NY)

Member of Technical Staff - February 2010 to December 2011

  • Lead designer on FogBugz V8.
  • Re-designed internal CRM tool.
  • Designed, developed, and mounted a giant status board to help the support team operate (before it became trendy 😉).
  • Started a profitable professional services division.
  • Produced webinars, training guides, documentation, and screencasts to help onboard and retain customers.
  • Helped form a developer-lead customer success team; became resident DVCS expert (git and Mercurial).
  • Once helped provide feedback on some sketches which later became the design for Trello; might have helped coin the tagline "Organize anything, together."

STORIS Management Systems (Mt. Arlington, NJ)

Sr. Software Engineer / Product Manager - June 2003 to February 2010

  • Was a product manager and developer on the world's leading ERP product for furniture and appliance retailers.
  • Redesigned the Windows desktop client that powers the company's flagship product.
  • Developed a SQL Server-powered data warehouse and companion reporting tools to provide retail executives with real-time business intelligence (this product was key 🔑 and made us a lot of money).
  • Wrote an automatic software upgrade framework which saved millions of dollars in support costs and minimized downtime for customers.
  • Lead key projects for high-profile clients including Ethan Allen and American Furniture: project management, risk analysis, custom software development.
  • Lead a team of 4 engineers responsible for resolving bug reports and building custom plugins.
  • Conducted weekly code reviews.
  • Mentored junior team members in programming, database administration, and software design.

Projects

Munchkin Report

I created a SaaS app called Munchkin Report: easy online child activity tracking for parents, caregivers, and schools. It's a passion project that let's me keep my software development and design skills sharp, and acts as a guinea pig for marketing experiments.

Learn Ruby The Hard Way

In 2011 I created Learn Ruby The Hard Way, which is a free, open source book that has helped thousands of newbies learn the Ruby programming language. It's an adaptation of Zed Shaw's original work: Learn Python The Hard Way. You can read it for free online or buy a hard copy on Amazon!

Education

The College of New Jersey, Ewing, NJ

Bachelor of Science Degree in Business Administration - May 2003

Magna Cum Laude. GPA: 3.83. Concentration in Information Systems Management, minor in Economics.

Personal

I love to draw, travel, and spend time with my wife and kids. I know an ungodly amount of trivia about A Song of Ice and Fire and Game of Thrones and have an obsession with the genius storytelling of George R.R. Martin.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment