rebrand-questions.md

10 Questions

## 01. Does Your Brand Tell a Story About You?

02. Will a Rebrand Compromise Your Brand Equity?

03. Do You Need to Streamline Your Services Under One Cohesive Identity?

04. Can You Identify an Actual Problem With Your Current Brand?

05. Is Your Brand’s Story Still Relevant?

06. Has Your Target Demographic Changed Since You Created Your Brand?

07. Have Your Service Offerings Changed Over Time?

08. Are Any of Your Brand’s Colors, Fonts, or Graphics Outdated?

09. Can People Understand Your Message at First Glance?

10. Does Your Brand Create a Memorable Impression That Will Stick With Your Potential Customers?

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19 Questions

Why are we doing a rebrand?

What problem are we attempting to solve?

Has there been a change in the competitive landscape that is impacting our growth potential?1

Has our customer profile changed?

Are we pigeonholed as something that we (and our customers) have outgrown?

Does our brand tell the wrong (or outdated) story?

What do we want to convey? To whom?

Why should anyone care about our brand?

Have we isolated exactly who should care about our brand?

Have their needs, or the way they define them, changed?

Are we asking our customer to care more about our brand — and what it means — than we do?

Is our brand associated with something that is no longer meaningful?

Is our brand out of step with the curren1t needs and desires of our customers?

Are we leading with our brand direction?

Are we following with our brand direction?

Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary) ?

Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?

Have we assigned some committee to manage the project versus someone (or at most, two people) who is/are focused, inspired and can lead?

If we were starting our business today, would this be the brand solution we would come up with?

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