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November 1, 2015 19:33
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| <p class=MsoTitle><span lang=en-US style='language:en-US'>Trader News</span></p> | |
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| <p class=PullQuote>“<span lang=en-US style='language:en-US'>Customer quotes, called “pull quotes,” are an excellent way to demonstrate your success and put emphasis on your values. They also add visual interest to your newsletter.</span>..”</p> | |
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| font-style:italic;language:en-US'>- Kim Abercrombie</span></p> | |
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| <h1><span lang=en-US style='language:en-US'>Advantages of a Newsletter</span></h1> | |
| <p class=MsoBodyText><span lang=en-US style='language:en-US'>The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build awareness for you and the services you provide. Use positive customer pull-quotes as eye-catching but subtle marketing. </span></p> | |
| <h2><span lang=en-US style='language:en-US'>Tips for Producing a Newsletter</span></h2> | |
| <p class=MsoNormal><span lang=en-US style='language:en-US'>Every time you produce your newsletter, ask yourself:</span></p> | |
| <p class=MsoAccentText4><span lang=en-US style='language:en-US'>Q: Who are our readers?</span></p> | |
| <p class=MsoNormal><span lang=en-US style='language:en-US'>A: Existing customers and potential customers,</span></p> | |
| <p class=MsoAccentText4><span lang=en-US style='language:en-US'>Q: What will our readers want to know about our business?</span></p> | |
| <p class=MsoNormal><span lang=en-US style='language:en-US'>A: Timely, helpful, problem solving information.</span></p> | |
| <h2><span lang=en-US style='language:en-US'>Add Value to Your Newsletter</span></h2> | |
| <p class=MsoBodyText><span lang=en-US style='language:en-US'>Keep your content as current as possible. If you publish a monthly letter, ensure you include content from only the last month. Also, use photographs and other visuals to add interest and enable the reader to scan quickly for information. </span></p> | |
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