Valid options for lead_description
- social_id - ABC1234
- first_name - Scott
- first_name_social_id - Scott (ABC1234)
- full_name - Scott Watermasysk
- full_name_social_id - Scott Watermasysk (ABC1234)
- username - scottwater
- username_social_id - scottwater (ABC1234)
You can also use any of your custom fields with or without _social_id. In the event the value does not exist, the fallback will be the username.