demo

.htaccess

RewriteEngine On

# REWRITE FROM WWW.EXAMPLE.COM TO EXAMPLE.COM
RewriteCond %{HTTP_HOST} ^www.example.com$ [NC]
RewriteRule ^(.*)$ http://example.com/$1 [R=301,L]

# REDIRECT HOMEPAGE TO /THIS-WEEK/ UNTIL HOMEPAGE IS CREATED
Redirect /index.php http://example.com/this-week/

#REWRITE ITEM/? TO THE INDEX FILE
RewriteRule ^item/([^/\.]+)/?$ item/index.php?id=$1 [L]

# REWRITE THE 404 IMAGE ERROR TO DISPLAY OUR ERROR IMAGE
RewriteCond %{REQUEST_FILENAME} !-f 
RewriteCond %{REQUEST_URI} \.(gif|jpg|jpeg|png)$ 
RewriteRule .* _assets/images/missing.png [L]