permissions on linux

parmissions.txt

Number  Octal Permission Representation
0   No permission
1   Execute permission
2   Write permission
3   Execute and write permission: 1 (execute) + 2 (write) = 3
4   Read permission
5   Read and execute permission: 4 (read) + 1 (execute) = 5
6   Read and write permission: 4 (read) + 2 (write) = 6
7   All permissions: 4 (read) + 2 (write) + 1 (execute) = 7

For a website folder using apache:
chown -R $USER:www-data example.com/
chmod -R 2774 example.com/