How to replace Site Title text with custom HTML in Genesis.

functions.php

<?php
//* Do NOT include the opening php tag

add_filter( 'genesis_seo_title', 'custom_genesis_seo_title', 10, 1 );
/**
 * Replace Site Title text entered in Settings > Reading with custom HTML.
 * @author Sridhar Katakam
 * @link http://sridharkatakam.com/replace-site-title-text-custom-html-genesis/
 *
 * @param string original title text
 * @return string modified title HTML
 */
function custom_genesis_seo_title( $title ) {
	$title = '<h1 itemprop="headline" class="site-title"><a title="Homepage" href="' . get_bloginfo('url') . '">Custom <span style="color: #0f709e">HTML</span> here</a></h1>';
	return $title;
}