cell using nib

gistfile1.m

- (UITableViewCell *)tableView:(UITableView *)tableView 
         cellForRowAtIndexPath:(NSIndexPath *)indexPath {
    static NSString *CellIdentifier = @"Cell";
    UITableViewCell *cell = 
    [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
    if (cell == nil) {
        [[NSBundle mainBundle] loadNibNamed:@"MyCell" owner:self options:nil];
        cell = self.tvc;
    }
    UILabel* lab = (UILabel*)[cell viewWithTag: 2];
    // ... set up lab here ...
    // notice how much less of this there now is, because it's mostly done in the nib
    lab.text = @"label";
    
    UIImageView* iv = (UIImageView*)[cell viewWithTag: 1];
    // ... set up iv here ...
    UIImage* im = [UIImage imageNamed:@"image.png"];
    UIGraphicsBeginImageContextWithOptions(CGSizeMake(35,35), YES, 0.0);
    [im drawInRect:CGRectMake(0,0,35,35)];
    UIImage* im2 = UIGraphicsGetImageFromCurrentImageContext();
    UIGraphicsEndImageContext();
    iv.image = im2;
    iv.contentMode = UIViewContentModeCenter;

    return cell;
}